Since Sundance Square Plaza opened in 2013, it has become a downtown centerpiece.
Flanked by high-rise office buildings and an interactive fountain underneath a Chisholm Trail mural that celebrates the city’s history, the plaza has become a gathering place with free movie nights and concerts.
The city’s Christmas Tree will installed on Nov. 13, welcoming everyone home for the holidays. And soon you may find a car or SUV parked out there.
To help pay for its free programs — and possibly more — Sundance Square has signed a one-year sponsorship deal with Nissan USA that lets the automaker display its vehicles, put up signage and be included in advertising for the plaza. It won’t, however, put its name on the plaza.
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“We continually work on developing new ideas and partnerships that keep customers engaged and excited,” said Tracy Gilmour, Sundance Square’s marketing director. “Nissan is a perfect fit — they have a focus on community and providing exciting moments. Working together, we will bring even more excitement to our visitors.”
Nissan has been a presence in the plaza with its Nissan College 100 Die Hard Fan Mobile Tour with vehicles parked there. Nissan also was there for two Sundance Square Bands on the Bricks music series events. Under the deal, Nissan will be able to give away items, too.
“Nissan is thrilled to be a part of Sundance Square — a visionary combination of modern and historic, a place where past and future intersect,” said Mitchell Hotta, regional sales and marketing manager for Nissan North America.
Sundance has been approached “from Day One” about company sponsorships and will continue to look at them on an individual basis, said spokeswoman Carolyn Alvey.
The one-acre plaza was built on former parking lots and is flanked by The Westbrook on the west and The Commerce to the east. The brick plaza, which also includes a stage and pavilion, breaks up Main Street but offers a stunning views of the historic Tarrant County Courthouse and the Fort Worth Convention Center.