Grapevine-based GameStop Corporation has launched its first-ever in-store donation program benefiting Make-A-Wish.
During May, GameStop is providing customers an opportunity to donate to Make-A-Wish with each in-store purchase they make.
GameStop‘s goal is to raise at least $100,000 in charitable donations.
Customers who shop at GameStop, www.GameStop.com or Spring Mobile until May 31 can donate $1 or more to Make-A-Wish with their purchase. As part of its in-store donation program, GameStop is committed to raising at least $75,000 in charitable donations on behalf of Make-A-Wish.
GameStop and Make-A-Wish have a long-standing relationship, where the video game retailer and more than 40,000 of its store associates have supported more than 1,000 video gaming and shopping spree wishes for wish kids.
This year, in an effort to increase awareness and support for Make-A-Wish, GameStop has created an in-store donation program where all funds raised will go directly to granting the wishes of children with life-threatening medical conditions.
“Wish kids are such an inspiration to me personally, and I’m excited to be able to offer our loyal customers an opportunity to show their support for this great organization by giving to those children in need,” said Rob Lloyd, chief financial officer of GameStop and Make-A-Wish North Texas board member. “The money we raise during the month of May will all go towards wish experiences, which have the potential to medically and psychologically change the lives of wish children forever.”
Make-A-Wish grants the wishes of children diagnosed with life-threatening medical conditions. A wish is granted somewhere in the country, on average, every 38 minutes. Since the founding of Make-A-Wish, more than 240,000 children in the United States have benefited from having their one heartfelt wish granted.
“Wish experiences can be game-changers for both the children and their families, helping wish kids feel better mentally, and in some cases, even get better physically,” said David Williams, president and chief executive officer of Make-A-Wish America. “We are thankful for the generous support of GameStop. By bringing strength and joy to wish kids across the country, GameStop is really taking its ‘Power to the Players’ slogan to a whole other level.”
GameStop Corp. is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 6,600 stores across 15 countries.
Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories.