Amazon starts same-day delivery in parts of Tarrant County

08/06/2014 5:18 PM

08/07/2014 3:29 PM

Need to get that DVD of Divergent in your hands before nightfall? A tin of Burt’s Bees bruise ointment or Mina Harissa brand Moroccan hot sauce? A phone charger before that flight the next morning, or something to read on board, like the Pulitzer Prize-winning book, The Internal Enemy: Slavery and War in Virginia, 1772-1832?

Order by noon seven days a week, and goods will arrive by 9 p.m., promises Amazon.com, which announced Wednesday that it has extended same-day deliveries to 80 ZIP codes in North Texas, from Frisco to parts of north and east Fort Worth.

The fast service will likely give the intermittently profitable retailer a competitive advantage with many online and brick-and-mortar rivals.

Amazon, which also says it’s developing a delivery drone, said its Get It Today service costs $9.99 for the first item, then 99 cents for each additional one.

Members of its $99-a-year Amazon Prime program pay a flat $5.99 regardless of how big the purchase. Before Wednesday, Prime members had been charged $3.99 per item, spokeswoman Julie Law said.

Actually, the service has been available to the 80 North Texas ZIP codes since May, but Law said the Amazon website didn’t make it easily accessible until Wednesday to ensure that the system was running smoothly. Law could not say when all of Fort Worth would be covered but stressed that efforts are being made to broaden and quicken the service.

Covered are most suburbs between Fort Worth and Dallas, and areas as far north as Frisco and as far south as Arlington and Grand Prairie. To see whether your neighborhood falls in the delivery zone, go to amazon.com/sameday.

“Imagine how much time you will save now that you can get sunscreen, memory cards, toothpaste, hit movies, text books and HDMI cables all delivered to your home in hours, seven days a week, in one order from Amazon,” Amazon Prime Vice President Greg Greeley said in a news release. “With more than a million eligible items, we aim to offer the largest same-day selection at the lowest price.”

Law said contracted courier services make the deliveries after picking up orders at Amazon’s new fulfillment centers in Haslet and Coppell. They are two of three centers Amazon promised to open to settle a $269 million sales tax dispute with the Texas comptroller’s office. The third is in Schertz, near San Antonio.

Amazon originally rolled out same-day delivery in Seattle, San Francisco, Los Angeles and Phoenix in 2009.

On Wednesday, it began promoting the service with a dedicated search filter for buyers in parts of North Texas and six other metropolitan areas: New York, Philadelphia, Baltimore, Boston, Indianapolis and Washington, D.C.

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