Fort Worth residents have a new option for feeding their hunger.
Caviar, a food-delivery company that operates in about a dozen major metro areas, announced Wednesday it would immediately begin serving select restaurants in Fort Worth.
Customers download the free Caviar application to their smartphones or visit the company’s website, trycaviar.com, to order food from restaurants.
For now, Caviar delivery will be limited to central areas of Fort Worth including downtown, West Seventh Street, the south side and Texas Christian University. But a company official said the service area likely will expand quickly as more restaurants join and more customers sign up.
Currently, the delivery area stretches roughly north to the Stockyards, west to Alta Mere Drive, south to Interstate 20 and east to Interstate 35W.
“We’ve definitely seen our sales increase as a result of delivery with Caviar, and we’ve expanded our reach to new customers that might not have stopped by our restaurant in person,” Jay Jerrier, owner of Cane Rosso on Fort Worth’s Near Southside, said in an email.
Cane Rosso has partnered with Caviar for about two years, after Caviar launched its service in part of Dallas. The pizza restaurant was among the first to sign up with Caviar in Fort Worth.
Food delivery is currently an $11 billion industry but could grow to $210 billion, Morgan Stanley reports.
The food is delivered by independent contractors, similar to how Uber employs its ride-sharing drivers.
Cane Rosso is offering a special for Caviar customers who order Sunday through Thursday until April 15. Its popular off-menu pie — the Honey Bastard, normally about $19 — is available for just $10. That particular pizza features mozzarella, bacon marmalade and habanero honey.
Other Fort Worth restaurants working with Caviar include Brewed, Cat City Grill, Dutch’s Hamburgers, East Hampton Sandwich Co., Fixture Kitchen and Social Lounge, HG Sply Co., Ol’ South Pancake House, Savor Patisserie, Swiss Pastry Shop, and Yucatan Taco Stand.
Delivery fees, typically a few dollars per order, are waived for first-time customers. The fee varies based on factors such as the distance between restaurant and customer.
Food delivery is currently an $11 billion industry in the U.S. but has the potential to grow to about $210 billion, according to a Morgan Stanley research report published last year. Improvements to packaging and the availability of third-party delivery companies are factors that could contribute dramatically to such an expansion.