RadioShack gets creative online with Helmet Adventures

07/27/2014 5:56 PM

07/27/2014 5:57 PM

It has been a rough year at RadioShack, with its stock price in the tank and losses piling up. At least the company is having some fun in the Twittersphere.

If you like to tweet, you may have caught the company’s series of Helmet Adventures videos, featuring a young man named Kyle who uses a motorcycle helmet outfitted with electronic gear like a GoPro camera or a smartphone to solve everyday problems — like meeting girls.

The quirky #RSHelmet campaign was designed to reinforce the consumer electronics chain’s image as the go-to place for everyday technology. Aimed at audiences during the World Cup, the videos showed real-life vignettes in which Kyle uses his helmet as he makes his way around Brazil.

The campaign was developed by RadioShack’s ad agency, GSD&M of Austin, which also produced the company’s well-received Super Bowl ad, in which the company poked fun at itself by featuring celebrities from the 1980s to highlight its effort to revive an outdated image.

The company solicited ideas for the helmets on social media, and responses were funny and overwhelming, spokeswoman Merianne Roth said. RS Helmets included a party helmet with Beats speakers and a disco ball, and a charging helmet with multiple portable power cords attached. The campaign garnered some coverage on Univision.

“We have strong social media content, connections and followers,” Roth said. “More importantly, they’re very engaged.”

If you want to see one of the helmets, too late; they’ve all been given away. But the company does have instructions for building them.

Pantego joins up with Arlington chamber

After years of going it on their own, the Pantego Economic Development Corp. and the Pantego Town Council are joining forces with the Arlington Chamber of Commerce.

By becoming members of the chamber, they become part of its President’s Advisory Council, which provides access to marketing and communication tools and other resources. The Pantego Economic Development Corp. will work to expand the Arlington Chamber’s presence in Pantego.

Pantego has never had a chamber, City Manager Matthew Fielder said. But many of the town’s 400 businesses are members of the Arlington chamber. Also, shoppers look at Pantego as being a part of the greater Arlington community, he said.

Rather than start its own chamber, Fielder said, “it made more sense to work with them. We’ve been talking about it awhile.”

The Pantego Economic Development Corp. has had some successful some marketing strategies over the years, including its Shop Pantego campaign, but there was a need for more, Fielder said.

“We’re looking for ways to do it better,” he said. “Chambers of commerce can be excellent tools.”

Pantego Mayor Melody Paradise said the partnership can help the town develop and retain its small businesses.

“Recognizing that economic prosperity comes as a result of a collaborative effort, the Pantego Economic Development Corp. and the town of Pantego take great pride in this new partnership with the Arlington Chamber,” she said.

Exxon’s Tillerson to receive Mallon Award

Rex Tillerson, Exxon Mobil’s chairman and CEO, has been selected to receive the World Affairs Council’s prestigious H. Neil Mallon Award, the group announced.

The 31st Mallon Award will be presented Oct. 24 at the council’s annual benefit dinner at the Hyatt Regency Dallas. Fort Worth Mayor Betsy Price is an honorary chairwoman, along with Dallas Mayor Mike Rawlings and Irving Mayor Beth Van Duyne.

“Rex W. Tillerson’s leadership of Exxon Mobil Corp., the largest publicly traded petroleum and petrochemical enterprise in the world, from its headquarters here in North Texas, makes him an outstanding recipient of the World Affairs Council’s Mallon Award,” council Chairman Robert Kantner said in a statement.

“The Mallon Award honors its recipient for dedication to international relationships, business and personal, that enhance the standing of North Texas around the world,” he said.

The award honors a person who has excelled at promoting North Texas as an important international gateway for business, industry and diplomatic relations. Mallon, the chairman of the multinational energy technology and services corporation Dresser Industries, founded the World Affairs Council in 1951.

Robert Gates, who served as defense secretary under Presidents Barack Obama and George W. Bush, will be the keynote speaker.

Mallon Award recipients have included Dallas merchandising legend Stanley Marcus, oilman Ray L. Hunt, President George H.W. Bush, business leaders Ross Perot and Ross Perot Jr., industrialist/developer Trammell Crow and his daughter, developer Lucy Billingsley.

Tickets are available at dfwworld.org/mallon.

Join the Discussion

Fort Worth Star-Telegram is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQ | Terms of Service