After twenty years with the “choice of a new generation,” Dallas/Fort Worth Airport plans to “open happiness” by offering travelers Coca-Cola.
The airport is considering switching from Pepsi to Coke at its terminal concessionaires. The new ten-year sponsorship deal is valued at more than $35 million as the airport will receive $3.5 million in revenues annually from the Atlanta-based beverage company.
“They have great offerings that our passengers can enjoy,” said Zenola Campbell, vice president of airport concessions, adding that Coke plans to include several international products it has in different countries.
As part of the contract, Coke will build amenity/entertainment zones in the terminals that could include lounges or play areas for kids, Campbell said.
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The full board is expected to vote on the proposed contract on Thursday.
DFW Airport has served Pepsi and its related beverages like Gatorade and Aquafina at airport concessions since 1995. The change to Coke products, if approved, will go into effect in March.
There will still be room for Texas favorite Dr. Pepper as five percent of the beverage space and fountains can be stocked with non-Coke soda vendors.
The airport’s concessions committee also approved contracts to bring Maggiano’s Little Italy to Terminal C and Rodeo Bar to its Terminal B stinger.
Campbell told the board that the airport is on schedule to open 20 new concessionaires at Terminal D by September, including Wolfgang Puck’s Italian Kitchen, Longchamp, Coach and Cru, a Wine Bar.