American Airlines unveiled new amenity kits created by fashion designer Cole Haan on Wednesday.
The new kits will feature products by 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals and will be distributed on flights starting in March.
“We’re investing billions of dollars to customize and elevate the travel experience for all of our customers, and we know our premium flyers are looking for a refined and modern experience when it comes to airline service, right down to the amenity kits for long flights,” said American vice president of global marketing Fernand Fernandez in a statement.
The kits will be available to first class passengers on international and domestic flights and for business class travelers on international flights, American said. They will also include $75 towards a future Cole Haan purchase and discount codes offering 20 percent of the skincare brands.