Maybe testosterone and high school football aren’t such a good marketing match after all.
Just days after Southlake-based Low T Center announced that it would become the “title sponsor” of the year-old Marcus High School football stadium in Flower Mound, the two parties decided not to move forward with the deal.
Officials from the high school and Low T met Thursday and agreed that it would not be in their best interest to advertise the company at Marcus Marauder Stadium, said Karen Permetti, a spokeswoman for the Lewisville school district.
“Low T did come forward with a generous proposal, and we’re very appreciative of their interest,” Permetti said. “Both organizations felt it just wasn’t the right fit.”
Low T operates 50 centers in 11 states to diagnose and treat men with low testosterone. But the marketing deal was an unusual mix, given that testosterone is listed by the UIL as a banned substance for high school athletes.
On Monday, Low T issued a news release announcing that it had signed an agreement and quoted Marcus football coach Gerry Stanford as saying the program was excited to partner with Low T.
In an email to the Star-Telegram, Mike Sisk, Low T’s founder and CEO, said the company issued the release because it believed that the deal had been approved. He attached a copy of a contract signed by the high school’s principal and a $60,000 check written to the football team’s booster club to pay for one year of advertising.
The contract called for multiple signs to be located on all sides of the stadium.
Sisk said the company decided to back out after it became apparent that the deal could become a distraction for the football program.
“It became very evident that the district was getting some push back and with speaking to Coach Stanford we discussed the importance of our sponsorship not becoming a distraction and was more than willing to cancel the contract,” he wrote.
Sisk said Low T’s top priority is to educate men on the importance of knowing their testosterone levels, and felt the football stadium would be a good marketing venue.
“Coach Stanford and my team vetted this with the booster club to gauge the parents response because we did not want any negative publicity to us or Marcus High and it was met with overwhelmingly approval,” Sisk wrote.