The Fort Worth Convention & Visitors Bureau will mark its 50th anniversary this year with a free after-work concert next week in Sundance Square Plaza in downtown Fort Worth.
The Thursday, May 7th concert will feature The Unlikely Candidates, with Kevin Aldridge and the Appraisers opening. The concert will be from 5 p.m. to 7 p.m.
“The concert is our way of saying thank you to the citizens of Fort Worth,” said Bob Jameson, the bureau’s president and CEO, in a statement. “Each year they welcome millions of visitors here from around the world. That hospitality has helped put us on the map for travelers choosing destinations for a meeting and weekend getaways.”
Earlier this year, the bureau reported that tourism and convention business has a $1.6 billion annual economic impact on Fort Worth. The number of visitors to Fort Worth has grown about 20 percent in the past five years, to 6.5 million visitors annually. The city’s hospitality industry supports 14,000 jobs.
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The concert takes place during National Travel and Tourism Week, which highlights the impact of travel nationally. In Fort Worth, concertgoers will be invited to sign a commemorative wall with reasons why they travel and how they benefit from it.
The concert is open to all ages. Activities will include a photo booth and Fort Worth-branded giveaways. Food and beverages, including wine and beer, will be available for purchase. Free parking is available in Sundance Square parking garages after 5 p.m.
The FWCVB was created 50 years ago to develop and encourage business and leisure travel to Fort Worth.
Sandra Baker, 817-390-7727