Fort Worth’s home decor scene just a got a little more stylish. On Thursday, West Elm opened its first Fort Worth location in the trendy Crockett Row at West 7th development.
The 10,502-square-foot store, which is located on the corner of West Seventh and Currie streets, carries an affordable mix of midcentury modern-inspired furniture, bedding, lighting, kitchenware, rugs and home accessories. Ninety percent of West Elm’s merchandise is made in-house at the company’s Brooklyn headquarters, with the remaining 10 percent sustainably sourced from global artisans.
To celebrate Fort Worth’s rich ranching history, West Elm incorporated several unique design elements into the store’s interior. The registers’ surrounding cash wrap, which is intended to recall the worn texture of the saddles, boots and jackets worn by 19th-century ranchers, is made from a collage of rugged, leather remnants woven into a patchwork pattern. Behind the cash wrap, a piece of art made from reclaimed Victorian-era tin shingles taken from rooftops on Fort Worth’s Throckmorton Street adds a rustic touch.
Another big highlight of the Fort Worth store is West Elm LOCAL, a rotating collection of handmade products from Texas-based artisans. Among the items by Fort Worth makers, drinkware and accessories from Fort Worth Locals, colorful lettering and photography from Tucker Ink. and hand-embroidered, vintage-inspired home decor from And Other Adventures.
Want to tackle a design project, but in need of some professional help? West Elm’s Fort Worth location offers an in-house design consultation program called Design Crew. The program, which features free in-store consultations, pairs customers with experts who can provide help with design, installation and registry services.
Founded in 2002, West Elm is part of Williams-Sonoma Inc., which also includes brands such as Pottery Barn, Rejuvenation and Mark and Graham. The Fort Worth store is West Elm’s first location in Tarrant County and only its third in Dallas-Fort Worth. Other locations include Mockingbird Station in Dallas and Legacy West in Plano.