To celebrate his 50th anniversary in show business, Donny Osmond decided to go home — to your home, actually, with a line of decorative accessories and furniture.
He and his wife, Debbie, launched the Donny Osmond Home Collection during the winter Las Vegas Home Furnishing Market recently. They didn’t tiptoe into the market with a few offerings, either. The collection boasts more than 500 products in multiple categories, including case goods, upholstery, bedding, preserved botanicals, wall art, lighting, rugs, and even home fragrance and doorknobs.
“It’s something we have been talking about for many years,” says the performer. The couple, who are parents to five grown children and have six grandchildren, wanted something they could do together well into their golden years.
The philosophy behind the line is family centric, comfortable and transitional. The tagline for the collection is “Making Home and Family Number One” — something the Osmonds have tried to do in their own lives.
“The way Debbie decorated was like a breath of fresh air,” Donny Osmond said.
“My goal has always been to create a ‘haven’ for Donny and our children, focused on a casual and comfortable lifestyle,” she says. “It’s a home. You’ve got to be able to live in it. We want our kids to bring their friends. The party is always at our house!”
Both said their family wore out couches about every three years.
“It’s not a showpiece. It’s a place to live,” he says.
The Osmonds’ personal taste leans toward casual and contemporary, which is reflected in many of their products.
“I rely on textured neutrals to create warmth, and accent colors to keep it fun and fresh,” Debbie Osmond says.
Her husband encouraged her to share this style with the world.
“Our collection offers a great assortment of products that are not challenging and have ease of use for your home design,” she says.
The couple enlisted the help of 12 manufacturers, including A&B Home for the occasional furniture and decorative items, Anji Mountain for the natural fiber area rugs, KAS for area rugs, Bougainvillea for the preserved botanicals, Ellison First Asia for the bedding, and Lamp Works for the lighting. They have even introduced a line of stylish fans.
“It’s fun. The ideas come from us, but obviously we listen to what’s trending and the licensees,” Debbie Osmond says.
The collection is now a huge part of their lives, and although Donny Osmond has no intention of leaving show business for the furniture industry, his wife says the added work of creating the home furnishings brand is good.
“He’s better when he’s active,” she says, laughing.
He says he really took to the home furnishings industry because it is always changing, evolving and challenging your creativity. “Debbie has been studying interior design her whole life,” he adds.
“What makes it fun is when you have a neutral palette, then you can introduce new colors and trends with accent pieces and lighting,” she says. “People are changing their homes a lot nowadays, painting their way and moving things around.”
With that in mind, the Osmonds have kept the collection at a moderate price point.
“I would say it will be reasonable, and most families can afford it,” she says.
Many of the products can be purchased on Amazon now, and by April the website www.donnyosmond.com will have a full database of retailers, from national chains to smaller shops, by ZIP codes.
“Donny Osmond Home is a celebration of life and love,” says Debbie Osmond.