Now here are some ice cream flavors that we don’t think any man will ever truly understand.
Parker Jones, a graphic designer who hails from DFW, has created a product design for ”The Ice Cream that Understands PMS”. It could be argued that that’s all ice cream, but Jones’ design is pretty direct about it.
The lids are branded with PMS, and the flavors come with such names as “Don’t Come Near Me” (rocky road), “I Think I’m Dying” (strawberry swirl) and “I Need Some More” (mint chocolate chip).
The strawberry — er, the I Think I’m Dying — even has a seven-day PMS arc printed on the side, from “day one: it’s only just begun” to “day seven: sweet relief” (with “day five: dear god make it stop at the peak). Somehow, we don’t think one pint will last all seven days.
Don’t Come Near Me has the words “anger, rage, whining, crying, anxiety, laughter, repeat.” Protective seals bear the legend “break seal only for extreme cases of pms.”
Here’s the cruel part: This is all just a vision at this point. “This is just a packaging project i did for a class, unfortunately no real ice cream yet!,” Jones, a student at Oklahoma State University, tells us via email. It mght just be a class project, but it’s gotten attention from such sites as Britain’s The Daily Mail. With it not being available and Blue Bell being pulled from store shelves, well, let’s just say it’s a good thing that Haagen-Dazs has its Artisan Collection out now.
She has had other clever ideas, such as an Edgar Allan Poe Boy sandwich shop. We wondered why no one else had thought of a PMS-branded ice cream yet.
“Ii don't know,” Jones wrote. “I’m just a girl from Mesquite, TX who decided to be truthful about how it feels to go through PMS.”
H/T to WFAA/Channel 8’s News 8 Daybreak, which mentioned Jones’ design Wednesday morning.