Zima XXX was the drink’s last stand, as the brand tried to market itself toward men by increasing the alchohol by volume to 5.9 percent in 2005.
Zima XXX was the drink’s last stand, as the brand tried to market itself toward men by increasing the alchohol by volume to 5.9 percent in 2005. Jeffery Washington Star-Telegram Archives
Zima XXX was the drink’s last stand, as the brand tried to market itself toward men by increasing the alchohol by volume to 5.9 percent in 2005. Jeffery Washington Star-Telegram Archives

Hey, Gen Xers, step back into the 1990s with the return of Zima

June 12, 2017 03:44 PM

UPDATED June 13, 2017 10:15 AM

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