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Fab or Flub? Sephora Brush It Off Cleansing Brush Wipes

02/07/2014 12:51 PM

02/07/2014 12:51 PM

We all know keeping our makeup brushes clean and bacteria-free is important, yet how often do we actually clean them?

If you’re like me, the answer is “whenever I get around to it,” which translates to “almost never.”

Sephora’s new Brush It Off Cleansing Brush Wipes claim to be a convenient, portable way to wash brushes — big and small.

They resemble those wet-naps you get for your sticky fingers at barbecue joints. They come individually wrapped in packages of six ($8) or 18 ($16) and are available at area Sephora stores (including those inside J.C. Penney stores) and on

Each wipe contains a nonalcohol-based solvent, and repeated use will extend the life of cosmetic brushes, the company says.

The test

I have some pretty nasty makeup brushes. I unfolded one of the cloths on the bathroom counter and started moving a blush brush back and forth against one side of the wipe. Lots of rosy color was transferring from the brush to the cloth.

I turned it over and repeated with two smaller eyeshadow brushes. Hey, this was working!

Unfortunately, it was also making a bit of a mess on the counter, but it’s nothing a squirt of Fantastik and a paper towel couldn’t clean up afterward.

My brushes didn’t get entirely clean — have I mentioned they were nasty? — but they did appear less “gunked” with particles of old color.

When I finished with the wipe, I threw it out and gave all my brushes a good, thorough washing with facial cleanser and warm water and left them to dry overnight.

My skin is extremely sensitive, and I was relieved that it didn’t break out when I used the brushes again.

Fab or flub?

I wouldn’t use these wipes as a substitute for regular washing of brushes, unless the brushes are new and you plan to touch them up between each use.

But they are convenient and travel-friendly. I might toss one in a makeup kit if I were traveling to a hot-weather climate and thought I’d be perspiring between makeup touch-ups.

And, if you must share your makeup brushes — Yuck! Don’t do it! — keep these little cloths close by to avoid the spread of bacteria.

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