Glenn Beck is raising money again.
We just don't know exactly where it will go.
Beck's Irving-based charity, Mercury One, raised more than $100,000 on Tuesday alone in the name of slain Navy SEALs sniper Chris Kyle of Midlothian.
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But if you read the details, only a portion will actually go to Kyle's family.
A spokesman for Carrollton-based FITCO Cares, a charity Kyle co-founded, said some of the money will go there, continuing Kyle's work with PTSD veterans as part of the charity's Heroes Project.
A Mercury One spokesman said only that the money will go to both the family and the foundation, with no details about how much will go to the Kyles or their official memorial fund promoted by Kyle's company, Craft International.
It was also not clear Tuesday how much of the fund might be shared with the family of Kyle's friend Chad Littlefield, who was slain alongside Kyle on Saturday at a gun range at the Rough Creek Lodge resort between Glen Rose and Stephenville.
On Monday, Beck's TheBlaze.com website announced that the charity hoped to raise $25,000 for the Kyles' funeral expenses and $25,000 for the Littlefields', both to be matched with another $50,000 from Mercury One.
But by late afternoon Tuesday, with gifts skyrocketing during Beck's afternoon webcast, Mercury One President Joe Kerry, a Beck friend, raised the goal to $500,000 and asked viewers to honor Kyle by supporting his passion for PTSD veterans through FITCO Cares.
Kerry's only promise, as published on Beck's TheBlaze.com: "100 percent of all monies donated to this effort will be passed along. Nothing is going to administrative or overhead."
A spokesman for FITCO Cares Foundation, Shawn Paul Wood, called the gifts a "complete surprise" and a "welcomed blessing for the families."
"While a large amount will go to the families for funeral expenses, we expect the remainder of the funds to go for the children's future and for the foundation's ability to support more veterans living with PTSD," he wrote by email.
Craft International is promoting a completely different charity drive with a more specific promise: "100 percent of the donations will go to the respective families."
PlainsCapital Bank in Dallas is accepting gifts for the Kyles, Citizens National Bank in Waxahachie for the Littlefields.
For more information, see thecraft.com.
Don't hesitate to give.
Just be sure to read the details.
Bud Kennedy's column appears Sundays, Wednesdays and Fridays. 817-390-7538