Shares of GameStop rose 3 percent Tuesday, on an otherwise bad day for stocks, as reports swirled online that the Grapevine-based video game retailer will begin dealing in Apple products.
On Sunday, 9to5mac.com, citing several sources, reported that GameStop plans to sell Apple's iOS mobile devices, including iPhones, iPods and iPads, at its stores. 9to5mac, which reports on Apple news but is not affiliated with Apple itself, said GameStop made the announcement to dealers at a trade show in Las Vegas last week.
Earlier this year, GameStop began selling and taking trades in used iPods and iPhones throughout North Texas. Company officials did not respond to inquiries Tuesday.
"From the sound of it, our take is GameStop is first doing trade-ins/used products before phasing in new ones," 9to5mac said.
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In an interview with the Star-Telegram in July, GameStop CEO Paul Raines cited a weeks-old program of taking used iOS devices in trade as an example of the company's "speed to market."
"We see an opportunity there to extend buy-sell-trade, and we're trying to move with a lot of velocity before the market catches up," Raines said in the interview.
Digital gaming figures big in GameStop's strategy: The company says it expects its future video-game growth to come from digital products. Mobile gaming offers the company untapped opportunities, Raines said.
GameStop (ticker: GME) closed up 66 cents at $22.81, but then fell 77 cents in after-hours trading.
Scott Nishimura, 817-390-7808