Cinemark changed its mind about where it wants its state-of-the-art movie theater in far north Fort Worth.
The Plano-based chain has bought a 9.4-acre tract at Alliance Town Center for a 14-screen, all-digital movie theater, Alliance developer Hillwood Properties said Wednesday.
The theater, expected to open by next summer, will be on the east side of Interstate 35W, just north of the Sam Moon center, near North Tarrant Parkway.
That location is a change from Cinemark Holdings' announcement in March that the movie chain was planning to buy 10 acres in the nearby LNR Properties' Presidio Junction development at the northwest corner of I-35W, U.S. 287 and North Tarrant Parkway.
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James Meredith, Cinemark's vice president of marketing and communications, said Hillwood "offered us a premier location along the highway."
Hillwood has long planned a movie theater at Alliance Town Center to complement more than 800,000 square feet of shops and restaurants that have been built in five years. Major national retailers include J.C. Penney and Belk, as well as Rooms to Go, Olive Garden, Jos. A. Bank and Kroger Marketplace. Texas Health Resources Harris Methodist Hospital Alliance is expected to open next year, and HCA is building an emergency care facility that should open this fall.
Alliance is a 17,000-acre master-planned community.
"Alliance Town Center has become a destination of choice for the phenomenally successful AllianceTexas community," Hillwood President Mike Berry said in a statement. "Cinemark's new theater will further reinforce the desirability of living and working in the fast-growing north Fort Worth area."
The Cinemark NextGen theater will have stadium-seating auditoriums with wall-to-wall screens, 100 percent digital projection and enhanced sound systems.
Additionally, the theater will have a Cinemark XD Extreme Digital Cinema auditorium, Cinemark's fourth in Dallas-Fort Worth, Meredith said. That auditorium will have a wall-to-wall, ceiling-to-floor screen, as well as surround sound.
The lobby will have cafeteria-style, self-serve concession stands.
Cinemark operates 436 theaters with 4,983 screens in 39 states and 13 Latin American countries.
Sandra Baker, 817-390-7727