It didn't take long for sporting goods stores to react to the Dallas Mavericks' NBA championship Sunday night.
As the final seconds ticked away on Sunday's Game 6, stores opened their doors to fans eagerly waiting in line to buy the official NBA Champions locker room T-shirts. Those went quickly, and the retailers started over again bright and early Monday morning.
"It was a long night last night," said Ryan Green, communications marketing manager for Dick's Sporting Goods in Dallas. "Those shirts didn't hit the floor until the last final second was over. The lines were long, and people were excited."
Dick's has 11 Metroplex stores, including two in Tarrant County. Green said he couldn't release the number of shirts and hats flying off the shelves but said sales were strong. Dick's reopened at 7 a.m.
Green said he expects Mavs merchandise to remain popular for the next couple of weeks.
Raven Brown of Fort Worth drove to a Sports Authority store off Interstate 20 and Cooper Street in Arlington at 11 p.m. Sunday, but all that was left was six youth-sized shirts. Not wanting to leave empty-handed, she bought a plain blue Mavericks T-shirt, which she was wearing Monday.
At noon Monday she was at the Academy Sports and Outdoors store off Cherry Lane in White Settlement and got what she needed -- championship shirts for her and her fiancé.
"This is monumental," Brown said. "It's taken a long time. It needs to be celebrated."
Inside the store, customers walked up to a table stocked with championship t-shirts. At noon, they still had large, extra-large and 2XL but were out of hats. The store had received three shipments of merchandise, but was unable to get more hats Monday.
Geneva Steffen drove in from Willow Park, picked up shirts for herself, a son and daughter-in-law, but was disappointed that Academy was out of hats. She said she would return today.
Ashley Aguilar of Fort Worth was going to shop at Academy on Sunday after the game, but decided not to when she heard about the crowds. Instead, she was off work Monday and used the time to buy a shirt for a Father's Day present.
"He was really happy last night," Aguilar said of her father.
JC Penney and Macy's were also advertising Mavericks championship merchandise.
Martha Gil De Montes, a Macy's spokeswoman, said the retailer was still confirming details Monday for the personal appearance of a Mavericks player Wednesday or Thursday at either its NorthPark Center or Galleria store. That announcement was expected today, she said.
Coca-Cola also jumped on the bandwagon and said it would offer fans a commemorative championship Sprite can to celebrate Dallas' basketball feat. The company said its 12-ounce cans featuring the Mavericks logo will be available beginning this week. Sprite is the official soft drink of the NBA.
"Sprite is cheering for the team along with Mavs fans everywhere," said Mark Schortman, senior vice president and general manager with Coca-Cola Refreshments.
Sandra Baker, 817-390-7727