Add text messaging to the list of things you should never do while driving. It's every bit as dangerous as, say, trying to eat a taco while behind the wheel.
AT&T has launched a campaign called "It Can Wait" to remind cellphone users, especially teens, that text messaging should wait until after driving. The campaign features true stories about how people's lives were altered or ended because of driving while texting.
Besides print, radio and television ads, AT&T will deliver the message through in-store signs and online billing. It has also launched a Facebook page, www.facebook.com/att, where friends can take a pledge not to text and drive.
"We focused on getting the message out in different ways," AT&T spokeswoman Sarah Andreani said. "It has to be approached from many directions to make sure that people really hear this." For more information, go to www.att.com/txtngcanwait.