Made with the same sonic technology as electric toothbrushes (Philips Sonicare) and face cleansing brushes (Clarisonic), the Color Me Automatic Foundation Applicator is a revolutionary, easy-to-use device designed to give users a smooth, airbrushed look that lasts throughout the day.
Created by celebrity makeup artist Eric Jimenez, the device mimics finger tapping by pulsating at 15,000 times per minute to give any foundation (liquid, powder or cream) a long-wear, flawless application. The Color Me applicator costs $54 and can be purchased exclusively online and in-store at Ulta.
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Before I dive right in with my first impression, it’s important to touch on what I like to call “the sponge situation.” When you initially purchase your Color Me Automatic Foundation Applicator, it comes with two different sponges (fluffy and firm).
Made for loose or pressed powders, the fluffy sponge is used for natural-looking coverage or when setting foundation. The firm sponge, designed for liquids and creams, is used for medium to full coverage. Sponges last one to four weeks, depending on your skin type (sensitive-skin individuals should replace each week). Replacements are sold in packs of two for $9 at Ulta.
Phew! Now that we got all that sponge talk out of the way, let me say that my first impression of the Color Me applicator was that it was going to be a lot easier to use than I’d thought. Per the instructions, I began my Color Me experience by “seasoning” the firm sponge, or covering it with a full coat of foundation. I then applied a small pump of foundation to the sponge and dotted my forehead, cheeks, nose and chin.
Once I finished with all that, it was then time to put the device to work. Pressing the button to activate the sonic tapping action, I began moving the applicator in circular motions around my cheeks, forehead, nose and chin until the foundation was gone.
Unfortunately, I do not have a naturally light hand. During my first few tries with the device, I pressed harder than I should have and got results that looked more cakey than flawless.
Eventually, I got into the grooveand was able to use the device properly.
Fab or flub?
Flab. Does the Color Me Automatic Foundation Applicator give users a flawless, smooth application? Yes. Do I think it is worth running out and purchasing? Sort of.
Once I finally got the hang of using the device, there was no denying that the Color Me applicator made achieving an airbrush-quality look a breeze. Used with both liquid and powder products, the device provides superior coverage by smoothing out foundation for an even, silklike complexion. In the end, the device delivered on exactly what it said it could do.
So why am I so hesitant to insist you run out and purchase the product? The main reason is cost. At $54, the Color Me applicator is an investment purchase. On top of the initial cost, you also have to deal with the cost of sponges. Sponges come at $9 for two, so assuming you get a full month’s use out of a sponge, that comes out to an additional $54 for the entire year (the cost is four times that amount if you have sensitive skin).
Compared to using makeup brushes that can be cleaned and reused, the Color Me application is going to cost you more in the long run.
Should you find yourself torn on whether to try this product, I suggest you take a look at your current makeup routine. As someone who employs the use of both sponges and makeup brushes, I’m pretty happy with the results I get from what I am currently using.
However, if you are someone who struggles to achieve the flawless look you want or just want to take the fuss out of makeup application, then I would definitely recommend checking this product out.