WASHINGTON -- Republicans are playing a risky political game as they make their contempt for the federal healthcare law a key element of their campaigns.
They launched an all-out assault on the law Friday, the day after the Supreme Court upheld most of the 2010 act. Citing the court finding that the law includes taxes, they charged that the law allows huge tax increases on America's struggling middle class while further expanding an already bloated, intrusive government.
That message was energizing the Republican base Friday, but analysts saw a potential pitfall: If the party is identified too closely as fixated on the healthcare message, it could lose crucial voters who are more interested in broader economic remedies. Also, it couldn't help but put the spotlight back on Republican presidential candidate Mitt Romney's own record as the governor of Massachusetts, where he signed into law a healthcare measure similar to the one the party now calls as "Obamacare."
Conservatives nevertheless see the court ruling as a tremendous opportunity -- with an asterisk.
"If the Republicans use this well, Justice [John] Roberts has all but gift-wrapped the election and repeal for Republicans," Republican strategist Keith Appell said. Asked about Romney's record, which stoked considerable suspicion among conservatives throughout the primary and caucus season, Appell repeated his qualifier: "If Republicans use this well."
Louisiana Gov. Bobby Jindal, a Republican, thought that the more people understand the court decision, the more they will fear the doors opened by the law.
"Reality is going to dawn on people," he said Friday. "It really raises the question, what's next? What's allowable? Taxes on people that refuse to eat tofu or refuse to drive a Chevy Volt?"
All in all, the issue "ends up being a base raiser for both sides but does not probably alter the campaign dynamic a lot," said Lee Miringoff, the director of the Marist Institute for Public Opinion in New York.
There is a risk for President Barack Obama.
"Independents aren't excited about anything that sounds like a tax increase," Miringoff said.
But the president gets an advantage in August, when health insurance rebate checks are mailed to millions of people.
Another complication for Republicans: Even people who don't like the law do like some of its provisions. "There's a lot there that people really like," Miringoff said.
In the meantime, Republicans are ecstatic. The Romney campaign reported raising $4.6 million online in the first 24 hours after the court ruling. In North Dakota, Crossroads GPS, a Republican-backed group, began running ads reminding voters of Democratic Senate candidate Heidi Heitkamp's sympathetic views toward the federal law.
Republicans' chief argument is that the court exposed what party loyalists have said for years: The healthcare law is a big tax increase. The law imposes some taxes on wealthy people and penalties on most people who don't obtain coverage by 2014. Democrats had said the penalties weren't taxes. The court said they were.
"Yesterday morning we got powerful confirmation of what may have been the biggest deception of all," Senate Republican leader Mitch McConnell of Kentucky said. "Well, yesterday the court blew the president's cover."
But Massachusetts Institute of Technology economist Jonathan Gruber, an adviser to Romney and Obama while they were crafting their healthcare laws, rejected the characterization of the tax issue in a conference call.
"This is not a broad new tax on the middle class," Gruber said, noting that in Massachusetts less than 1 percent of the population pays a penalty of $1,200 rather than purchase health insurance. "As Gov. Romney emphasized, if you don't have health insurance you're a free rider on the care that everyone else is paying for."