The North Texas Super Bowl Host Committee unveiled its logo and announced four $1 million sponsors that will help the region put on the big game.
At a press conference at the new Dallas Cowboys stadium in Arlington, the committee said it hopes to have 15 "founding sponsors" that will donate $1 million each. That would raise about half of the $30 million needed for the host committee's budget.
"This is really going to be the coming out party for North Texas," said Ross Perot Jr., who is heading up the fundraising efforts for the committee. Perot's real estate company, Hillwood, is one of the four sponsors named on Monday.
Ted and Shannon Skoks, the Dallas Convention and Visitors Bureau and Staubach and Co. were also named as founding sponsors. NFL Hall of Famer Roger Staubach led the region's efforts to land Super Bowl XLV which will be played at the new stadium at 2011.
About Super Bowl XLV
■ The NFL championship will be played at the new Dallas Cowboys stadium on Feb. 6, 2011.
■ About 120,000 fans will be able to buy tickets.
■ The event is expected to attract 150,000 to 200,000 visitors over a two-week period.
■ The economic impact for the region is estimated at more than $300 million.
■ Tarrant County is expected to host the AFC team and provide practice facilities as well as host other NFL-related events, including, of course, the game itself.