Coldwell Banker Residential Brokerage, a leader in Dallas/Fort Worth residential real estate, further expanded its presence in the region by adding three Coldwell Banker United, REALTORS® offices in Tyler, Whitehouse and Lake Palestine to its roster. The offices will be re-branded and the more than 50 independent sales associates will affiliate with Coldwell Banker Residential Brokerage.
“This is part of an ongoing strategy to expand our reach with top sales associates who are experts in their local markets,” said Frank Obringer, president of Coldwell Banker Residential Brokerage in Dallas/Fort Worth. “These accomplished agents are already capitalizing on the powerful Coldwell Banker name, and now they’ll have access to some of the industry’s best marketing resources, technology and education, as well as stronger regional support and connections.”
With this latest acquisition, Coldwell Banker Residential Brokerage has grown to include 18 offices and approximately 900 independent sales associates to service a variety of residential real estate needs in the greater Dallas/Fort Worth metropolitan area. Worldwide, the Coldwell Banker network includes 3,000 offices with more than 86,000 sales associates.
This expansion is part of a larger acquisition by Coldwell Banker Residential Brokerage’s parent company, NRT, the largest residential real estate brokerage in America. NRT acquired the assets of Coldwell Banker United, REALTORS® in all of its markets throughout the Southeast, including 19 offices in Houston, 11 in Austin, 11 in the Panhandle region of the Florida Gulf Coast, and 16 in North and South Carolina. Those offices will continue to do business under the Coldwell Banker United, REALTORS® name.
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“In areas where the company already had a strong presence, it made sense to keep things the same,” remarked Obringer. “However, we wanted the agents in the Tyler, Whitehouse and Lake Palestine offices to be able to take advantage of our greater market share and visibility in this region, so they can serve their clients and build their businesses to their fullest potential.”
Coldwell Banker Residential Brokerage offers home buyers and sellers a full array of convenient affiliated mortgage, relocation, home protection, insurance and closing services. Independent sales associates stay apprised of the latest market trends, and use their unparalleled knowledge, global connections, dominant Internet reach of 16 million potential buyers on more than 725 websites, and access to powerful marketing and technology tools to help make their customers’ real estate experiences efficient, effective and satisfying.
For expert assistance buying or selling a home in the Dallas/Fort Worth Metroplex or Tyler areas, visit the conveniently located Coldwell Banker Residential Brokerage office.