Untangling the Web: Partnership brings chefs' recipes to Epicurious.com

Posted Tuesday, Oct. 27, 2009 Comments   (0) Print Share Share Reprints
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Untangling the Web

Hundreds of recipes from the world’s top chefs and cookbook authors are available on the food site Epicurious.com.

A partnership between the Conde Nast-owned Web site and publishing giant Random House has brought more than 100 recipes from chefs including Lidia Bastianich, Jacques Pepin, Joan Nathan, Jean-Georges Vongerichten and Joel Robuchon to the Web.

At least 200 recipes will be posted by the end of the year, said Epicurious.com Editor in Chief Tanya Wenman Steel. Hundreds more will be added to the site’s 140,000-recipe database each year.

The sneak peek at upcoming cookbooks also will allow consumers to test recipes before investing in the whole volume. Satisfied cooks will be able to click from the recipe directly to online retailers to purchase the book.

Roughly 80 percent of Epicurious’ recipes come from the site’s users and from Epicurious recipe developers, Steel said, and the balance come from Conde Nast publications such as Bon Appetit and Gourmet, which closed earlier this month.

Steel said the Random House deal has been in progress since early 2009 but that it will help fill any gaps left by Gourmet’s closing.

— The Associated Press

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