You’ve probably seen Bryan Wilson, the Fort Worth attorney and self-proclaimed Texas Law Hawk, stomping around the Stockyards screeching about justice. Or maybe you remember him riding his minibike, crashing through a glass door to rescue a client from a sobriety test.
His campy commercials have more than 2 million views on YouTube.
But now the laughable, loudmouth lawyer is getting ready for his close-up on the world’s biggest stage: Super Bowl 50.
Taco Bell on Monday released a series of teaser ads for its Super Bowl commercial campaign, and Wilson was among three celebrity pitchmen appearing in videos holding a green box, because the Taco Bell product is so “top secret,” the company hasn’t even told them what it is yet. (Houston Rockets guard James Harden, and alien expert Giorgio A. Tsoukalos are the other featured personalities in the ads.)
“They’re gonna fix it in post,” Wilson hollers, as he pretends to take a bite out of the neon green box. “Law Hawk thinks it’s good! ... Don’t know really what it is!!”
A story in Adweek speculated the new menu item could be a Quesalupa — a cheesy chalupa, but Taco Bell’s not spilling the refried beans for the time being. You can pre-order it on Super Bowl Sunday, and then it’ll be available two days later.
Taco Bell has a history of making memorable ads, from the talking chihuahua to the Doritos Locos launch to the pricey Viva Young Super Bowl ad in 2013. So, if this ad makes a splash, it could catapult the Texas Law Hawk into pop culture immortality.
Then he’d really have something to shout about.