Deep Ellum will meet West 7th on its home turf next year.
But it’s not a battle for the title of hippest nightlife district in DFW, thankfully, for egos on this side of town.
On the contrary, Deep Ellum Brewing Co. hopes to add something to the vibe near the cultural district when it dips its toe into the Fort Worth side of the Trinity River with a taproom on University Drive.
Deep Ellum founder John Reardon confirmed Wednesday that the brewery has been under contract for the building at 611 University Dr. for a little over a month. The team will close on the property in October, but Deep Ellum won’t start pouring until spring 2018. A One Stop Printing center currently occupies the property.
“It’s the Linwood district, not exactly West 7th, but close enough,” Reardon said. “We’re looking to be a little more food-centric with the Fort Worth location. It’s an interesting model.”
That means Deep Ellum West will feature its own 5- to 7-barrel brewing system, a kitchen and a bar filling out the space’s 5,200 square feet.
“The Fort Worth side of this market has been great to us, but if you’ve ever looked for anything down the line in our portfolio on shelves, you know how much of a witch hunt that can be,” Reardon said. “So to have a presence there is a win-win in that sense.”
Reardon said he also has his eyes on an adjoining lot and an idea for a dog-friendly park space at which customers can eat and sip.
“It’s a concept that has worked well for breweries in more craft-developed states like Colorado, California and Florida,” Reardon said.
Chicago-based craft beer investment group Storied Craft Breweries, which provides financial and operational leverage to craft breweries without forcing them to “sell out” to brewing giants like Anheuser-Busch or MillerCoors, bought a 56 percent ownership stake in Deep Ellum in December.