A Munchies story that asks, "Why is Brooklyn barbecue taking over the world?" has brought smoky hot criticism on social media — largely thanks to the photo that ran with the story.
A gray tray coated in wax paper contains a small pile of brisket with no sauce, two dinner rolls that look like they're fresh out of a plastic bag, a pair of pickles in a paper basket and what looks like either a beer or a very foamy tea.
Twitter let 'em have it.
Aside from getting good burns in on Munchies, some users decided to show off their creativity as well:
Texas lawmakers even got in on the action, ribbing Munchies, which is owned by Vice, on Twitter.
Sen. Ted Cruz wrote "Bless your hearts," while Rep. Joaquin Castro quipped, "Is this the appetizer?" according to CNN.
In its defense, the actual text of the Munchies story goes into how the food writer has been hearing about more and more barbecue joints around the world that take inspiration from Brooklyn barbecue spots that began with a place called Fette Sau.
But if you delve into the story, you find that many of those places have pitmasters who hail from Texas or Kansas City. Because of course they do.
And Munchies is careful to note that "good Brooklyn barbecue" really means "barbecue that is good — for Brooklyn," that is.
"Few would argue that the barbecue being served in Brooklyn is better than in Texas," it says.
You're darn tootin'.