Almost a year to the day after Dallas-Fort Worth lost an alternative-rock radio station, it has one again.
At 10 a.m. Friday, KVIL/103.7 FM switched from its Top 40 “Amp 103.7” format that it had been running for less than a year to “Alt 103.7” — “DFW’s New Alternative.”
The mix is part of a big ownership change in DFW as Pennsylvania-based Entercom takes over CBS Radio. CBS owned five other stations in Dallas-Fort Worth, but none of the others appears to be affected — yet.
As of 10:55 a.m., the www.alt1037radio.com website still directed listeners to an AMP 103.7 playlist, where the two most recent entries deliver a message through their titles: Justin Bieber’s “Sorry” and Demi Lovato’s “Sorry Not Sorry.”
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Songs in the first hours included a mix of current songs such as Alice Merton’s “No Roots” and the Revivalists’ “Wish I Knew You” as well as ’90s alternative such as Green Day’s “When I Come Around” and Bush’s “Glycerine.”
The station is kicking off with 10,000 songs, commercial-free.
UPDATE: It was on Nov. 16, 2016, that competitor iHeartMedia pulled the plug on KDGE/102.1 FM “The Edge,” ending an alternative-rock format that had been in DFW for 27 years. The next day, it launched adult-contemporary station “Star 102.1” with a Christmas format — which happens to also be what Star 102.1 is playing now (ordinarily it plays a playlist so wide-ranging that you could hear, say, Boston’s “More Than a Feeling” followed by Bruno Mars).
During the past couple of years, KVIL, a legacy station that once was the station to beat in DFW (though that was a long time ago) has become the soap-opera station of DFW, with big departures and arrivals among its air staff. After a couple of years of skewing increasingly from adult contemporary to Top 40, the station went all the way in January 2017 and rebranded as “Amp,” a Top 40 that CBS had launched in several other markets.
According to Inside Radio, the Entercom-CBS Radio merger was first announced Feb. 2, with shareholders voting in favor of the merger this week — a vote that Inside Radio calls “purely symbolic.” Entercom took over stations in multiple markets on Friday, and has been making format changes elsewhere as well.
Entercom now owns news-talk KRLD/1080 AM; classic hits KLUV/98.7 FM (currently playing a Christmas format); “adult hits” KJKK/100.3 FM “Jack-FM”; sports-talk KRLD/105.3 FM “The Fan”; and Spanish-language KMVK/107.5 FM “La Grande 107.5.”
It is unclear at this point how the KVIL air staff was affected by the change.