In 2016, now-departed Star-Telegram music critic Preston Jones wrote about 10 DFW music acts that deserved to be as big as Fort Worth-bred R&B star Leon Bridges.
Ten to watch, in other words. And people are watching rapper Post Malone. Or listening to him. Or, specifically, streaming him.
According to a report on music/radio industry website AllAccess.com, Post Malone is now The Most Streamed Artist in the World. At one point, Malone’s “rockstar” and “I Fall Apart” ranked Nos. 1 and 2, respectively, on the Spotify Top 200 and the iTunes Overall Top Songs chart.
“In under a month, ‘rockstar’ has already generated over 160 million-plus Spotify streams and staked out the No. 1 spot on Spotify in 25 countries,” says the AllAccess item — which sounds a lot like a press release from Republic Records, Post Malone’s label — “while smashing Apple Music’s one-week record total for a single song with 25 million streams worldwide and 22.5 million U.S. streams.”
In Canada, “rockstar” “has achieved the all-time highest first-week streaming debut ... as well as broken the single week streaming record with over 5.3 million streams,” the item says. And there’s more about how good “I Fall Apart” and the album “Stoney” have done, but you get the idea.
(Warning: strong language in this clip, right from the start.)
Post Malone was born Austin Post in Syracuse, N.Y., according to Jones’ January 2016 story, arriving in Grapevine at age 9. He graduated from Grapevine High School and attended Tarrant County College.
“[He] absorbed much of what Dallas hip-hop had to offer, and when he moved to Los Angeles, it wasn't long before he was turning heads,” Jones wrote. Even back then, he was an Internet sensation: His song “White Iverson” had 94 million views on YouTube at the time (it is now well past 425 million). For comparison, “rockstar” has more than 30 million, but it was posted less than a month ago, on Sept. 21.
But wait, there’s more: The Los Angeles Times profiled him, with a Republic executive saying that Malone is “like the Donald Trump of hip-hop,” although the exec’s reasoning for that may not be what you expect. The story also notes that Malone’s father works for the Dallas Cowboys and that the younger Malone played in a heavy-rock band before rapping, which you’d never guess from his melodic, vulnerable rap style.
And that Malone has toured with Justin Bieber and worked with Kanye West. And that he has released a cover of Fleetwood Mac’s “Dreams” (“Stevie Nicks is dope,” the story quotes him a saying).