Fab or flub: Hot Huez

Posted Monday, May. 12, 2014  comments  Print Reprints

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Hearing the words “hair chalk” takes me back to the early 2000s. I’m 12 years old, and the idea of dyeing my hair with a streak of an unnatural hair color seems like such a cool thing to do.

Back then, if you wanted to experiment with hair color but didn’t want to commit permanently (code for Mom wouldn’t let you), you used either hair mascara or hair chalk.

Flash-forward to 2014; I’m now 25 and I still find hair chalk fascinating. Lucky for me, hair chalk is now acceptable beyond the preteen years, and lots of celebrities have jumped on the bandwagon.

Reality star turned beauty/lifestyle guru Lauren Conrad is a huge fan of hair chalking, as evidenced by a picture on her Instagram showcasing the tips of her naturally blond locks colored in a rainbow of pastels. The colorful effect is reminiscent of the popular ombre hairstyle, which is what many fans of hair chalk are using the product to re-create.

So why all this talk of hair chalking? On a recent visit to Walgreens, I came across an As Seen On TV product called Hot Huez. A temporary hair chalk that guarantees to give your hair a fun pop of color, the product costs $10 and contains four hair chalks in the colors Hot Pink, Neon Green, Electric Blue and Fiery Fuschia.

Usually those colors wouldn’t be my cup of tea, but I couldn’t help but notice how much the Fiery Fuchsia reminded me of the awesome purple ombre that pop star Katy Perry rocked a year or so ago. With hopes of re-creating my own fantastic, subtle ombre a la Perry, I bought the box of Hot Huez.

First impression

Out of the box, Hot Huez hair chalks look like tiny makeup compacts with chalk on one side and a sponge on the other. Considering that some people use regular pieces of chalk to color their hair, this seemed like a less messy option.

The instructions contained a long list of helpful hints to make the user experience more pleasant. Much of the list pertained to the potential messiness of using hair chalk, with recommendations like placing a towel around your shoulders.

There was one particularly important hint that had to do with prepping hair (one that I could not bring myself to get behind). It said the user’s hair should be completely void of any product for best results.

If you are like me and have thick, long hair, you probably need a little something-something to make your hair look even slightly decent. While I’m sure it’s probably best to abide by the instructions, I chose to ignore this all together and go straight to trying the hair chalk.

Because I was so eager to replicate Katy Perry’s purple ombre, I chose to first use the purple Hot Huez. Per the instructions, I took a small section of my hair and spritzed it with a leave-in spray conditioner. Then, positioning the Hot Huez compact sponge side up, I placed the section of hair in between the hair chalk and sponge and slid the compact slowly down the length of the strand.

As I slid the compact and pressed firmly, I could see the color applying to my hair. It left a nice, subtle streak of color.

Hot Huez instructions say one swipe should be sufficient, but for those who desire a deeper, more prominent color, more can be applied. I chose to do one more.

After the second swipe, the color was even more noticeable, and I was satisfied, so far, with what I saw. Despite the good start to my Hot Huez trial, I wasn’t quite won over. I still had to try out the other chalks, style my hair and see if the color lasted.

Fab or flub?

“Flab.” I didn’t love the product and I didn’t fully hate it. Let me first say that if you have dark hair, you are better off not trying the Hot Huez in any other color than purple. The green left no color whatsoever on my hair. The pink left some color, but it was minimal. The blue gave my hair a tint of gray.

The purple, on the other hand, was fabulous. It gave me pretty, subtle streaks that blended in nicely with my hair. For a second, I even thought I might be Katy Perry.

I am aware that one 1 out of 4 is by no means the type of success rate you want with a product. I do think, however, that had I been a blonde or had a lighter hair color, I might have seen better results with the other shades.

Another detail worthy of note is that Hot Huez does come off during the day despite the use of hairspray to set it. One swipe of my fingers through my hair and I was left with a light coating of chalk on my hands. Nothing major, but don’t expect the chalk to stay put.

On a positive note, it did completely wash out from my hair after one shower.

Overall, if you are interested in trying the hair chalking trend, this is definitely a less messy way to do so, and the price point is on the cheap end compared to hair chalks you might find at Sephora or Ulta. Results will vary based on hair color, so you should be cautious.

However, that shouldn’t dissuade you if you love to experiment with your hair or are just looking for something fun to try out with friends or a young daughter.

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