Fab or flub?: Laura Geller’s GlamLASH mascara

Posted Monday, May. 05, 2014  comments  Print Reprints
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Whether you’re a makeup junkie or just wear makeup on a regular basis, you are probably well aware of the many mascaras currently out on the market. The common denominator for most is a claim to thicken and lengthen even the most sparse of eyelashes. But while these promises make glamorous eyelashes seem achievable, figuring out which mascaras actually do what they claim to do can be quite the headache.

I’m lucky to have naturally long eyelashes, but I still love a good mascara that emphasizes the positive. Some of my current favorites include Dior’s Diorshow Iconic Overcurl and Benefit’s They’re Real! mascara. Despite my devotion to these tried-and-true mascaras, I like trying something new, so I was super excited to check out Laura Geller Beauty’s GlamLASH mascara.

Though I am familiar with the Laura Geller brand (found at Beauty Brands stores and Ulta), I hadn’t tried any of its products. The GlamLASH mascara seemed a promising introduction to the makeup line. Claiming to give users larger-than-life eyelashes in one swipe, it is made with beeswax and carnauba wax (for a glossy look) and panthenol (for conditioning and nourishing natural lashes). At $24, its price is comparable to the prestige brand mascaras I have tried.

First impression

When I unscrewed the cap of the GlamLASH mascara, I immediately took note of the brush. Unlike the Diorshow Iconic Overcurl’s curved brush or the spiked bristles of Benefit’s They’re Real!, GlamLASH’s helix brush seems unremarkable in appearance. In fact, it looked like a generic brush that you might get with a cheap mascara. Looks can be deceiving, though, so I kept this in mind during my trial process. From past experience, I think the difference between a great mascara and a bad one is whether it has the right combination of brush and formula.

Fab or flub?

Fab! Having tried everything from drugstore brands to high-end mascaras, I’ve come across some fantastic mascara products, as well as some duds. Lucky for me, Laura Geller’s mascara is a winner. Recalling my initial reservations about the design of the brush, I was pleasantly surprised to find that the brush actually does an excellent job of separating and lengthening each eyelash so that you get a really natural look.

How natural you ask? I was wearing this mascara when someone approached me and asked if my eyelashes were real. When I said yes, the person replied that it appeared I had mastered the art of applying false eyelashes.

The GlamLASH formula glided on smoothly and made my lashes look extra thick. Itdidn’t clump and required only minimal application (those claims of needing just one swipe seem to be pretty accurate).

What impressed me most about the formula, however, was its lack of smudging and flaking. It’s a common complaint and one I have with some of my favorite mascaras. Nothing worse than arriving home after a long day at work or being out and finding little black specks beneath your eyes. After a full day of wearing this, there were none. From that moment on, I was pretty much sold.

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