TMS unveils Big Hoss, a TV that rivals Jerry Jones’

Posted Wednesday, Mar. 19, 2014  comments  Print Reprints

Have more to add? News tip? Tell us

engel Texas Motor Speedway showed off its new prizes Wednesday night — its relationship with the dudes from Duck Dynasty and a TV set so big that it has its own name.

Big Hoss TV is two times as tall as the State Fair’s Big Tex, before he burned to the ground.

Big Hoss TV is more than twice the size of two jumbo jetliners, and just big enough to lose one inside the screen.

Nine Alamos could fit inside the screen area of Big Hoss TV.

More important, Big Hoss could eat Jerry Vision. Jerry Jones’ TV set at AT&T Stadium is 9,000 square feet smaller than Big Hoss.

Your move, Jerry.

TMS turned on Big Hoss on Wednesday night and showed a new episode of Duck Dynasty, shortly after stars Willie and Korie Robertson did a meet-and-greet with the media.

The screen is awesomely obscene, and a guy’s-guy man-cave dream. Imagine playing Xbox on this thing or watching The Walking Dead … or, OK, Duck Dynasty.

Jerry may be the world’s best salesman, but no one hard-sells any harder than TMS President Eddie Gossage. In an effort to get you off the couch, Jerry — and now Eddie — built a TV set so big that it’s the worth the price of admission.

North Texas has another TV as a tourist attraction.

“Under Eddie’s persistence, he wanted to outdo another TV screen here in Texas,” TMS owner Bruton Smith said. “I finally surrendered. I caved in.”

For those unfamiliar with Smith, he doesn’t do cave-in well.

Big Hoss is the world’s largest high-definition LED screen, because, well, the world clearly needs such toys. The project took just four months to complete and can (please, God) withstand winds up to 130 mph.

The price tag?

“A lot,” Gossage said. “But we’ve got the 12-month warranty at Best Buy, so maintenance is covered.”

When pressed, Gossage said Big Hoss cost “tens of millions of dollars.”

Much like Jerry with AT&T Stadium, Gossage envisions his new TV as a way to enhance the fan experience at TMS, from in-car cameras to a variety of angles previously reserved for the in-home viewer. As the in-home experience of watching a sporting event becomes increasingly clear, and remains less of a hassle, men like Jerry and Eddie are trying anything they can to entice you to come to the live event.

As much of a fan amenity and tourist draw as Big Hoss is, this giant TV is more investment than toy. Gossage fully expects to attract other events, whether it’s automobile or trade shows, to his track with this massive TV set.

That means Big Hoss puts TMS in competition, slightly, against Jerry World for business. Eddie has a Red Bull air race lined up for later in the year. Big Hoss should be a wonderful complement for the airplane race.

Gossage spoke in vague terms about a production company that has already reached out to TMS about holding events here, as well as the potential to have movie nights for films that are no longer in their first run in theaters.

As far as the drivers themselves, it’s a slick toy that they are unlikely to see during a race. Apparently, they have more important things to worry about.

“Driving down the backstretch, you can see it flashing, especially night races,” NASCAR driver Kyle Busch said Wednesday night.

Charlotte Motor Speedway, one of Smith’s other tracks, has a similar monster TV. But Gossage wanted something bigger.

About the only conceivable drawback is the living room for Big Hoss. Unlike Jerry’s TV, which is housed in the large but cozy-by-comparison confines of AT&T Stadium, Big Hoss’ backdrop is the Texas sky on the backstretch of a 1 1/2-mile oval.

Big Hoss almost looks as if it fits at Texas Motor Speedway because they are both so huge.

But it does work. And the picture is amazing.

Jerry, your move.

Follow Mac Engel on The Big Mac Blog at Mac Engel, 817-390-7697 Twitter: @macengelprof

Looking for comments?

We welcome your comments on this story, but please be civil. Do not use profanity, hate speech, threats, personal abuse or any device to draw undue attention. Our policy requires those wishing to post here to use their real identity.

Our commenting policy | Facebook commenting FAQ | Why Facebook?

Tuesday, November 25Full Scoreboard
No games today
Full Scoreboard
Tuesday, November 25Full Scoreboard
Atlanta «106Final | Box
Golden State «114Final | Box
Detroit86Final | Box
Milwaukee «98
Sacramento «99Final | Box
New Orleans89
Chicago109Final | Box
Denver «114
Full Scoreboard
Week 13Full Scoreboard
Chicago 12:30 PM ET
Detroit TV: CBS
Philadelphia 4:30 PM ET
Dallas TV: FOX
Seattle 8:30 PM ET
San Francisco TV: NBC
San Diego 1:00 PM ET
Baltimore TV: CBS
Cleveland 1:00 PM ET
Buffalo TV: CBS
Tennessee 1:00 PM ET
Houston TV: CBS
Washington 1:00 PM ET
Indianapolis TV: FOX
NY Giants 1:00 PM ET
Jacksonville TV: FOX
Carolina 1:00 PM ET
Minnesota TV: FOX
New Orleans 1:00 PM ET
Pittsburgh TV: FOX
Oakland 1:00 PM ET
St. Louis TV: CBS
Cincinnati 1:00 PM ET
Tampa Bay TV: CBS
Arizona 4:05 PM ET
Atlanta TV: FOX
New England 4:25 PM ET
Green Bay TV: CBS
Denver 8:30 PM ET
Kansas City TV: NBC
Miami 8:30 PM ET
Full Scoreboard
Tuesday, November 25Full Scoreboard
Winnipeg «4Final | Box
Ottawa «3Final(SO) | Box
St. Louis2
Los Angeles3Final(SO) | Box
Nashville «4
Edmonton2Final | Box
Dallas «3
Colorado «4Final(OT) | Box
New Jersey0Final | Box
Vancouver «2
Calgary2Final | Box
Anaheim «3
Full Scoreboard