Rangers announce lower ticket prices for 2014 season

Posted Thursday, Jan. 09, 2014  comments  Print Reprints
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Rangers premier games in 2014

March 31, April 1: vs. Philadelphia

April 12: vs. Houston

May 9-11: vs. Boston

May 17: vs. Toronto

June 7: vs. Cleveland

June 25: vs. Detroit

June 28: vs. Minnesota

July 11-13: vs. LA Angels

July 26: vs. Oakland

July 28-30: vs. NY Yankees

Aug. 15-16: vs. LA Angels

Aug. 23: vs. Kansas City

Sept. 6: vs. Seattle

Sept. 9-10: vs. LA Angels

Sept. 12-14: vs. Atlanta

Sept. 26-27: vs. Oakland

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The Texas Rangers are hoping to reach the 3-million mark in attendance for a third consecutive season and have dropped ticket prices between 4 and 19 percent on approximately 94 percent of their seats.

They have also lowered the number of “premier” games by eight.

“We’ve got to be affordable,” said Rob Matwick, the Rangers’ executive vice president for ballpark and event operations, on Thursday. “With 81 games and 48,000 seats, we have a lot of capacity. Like any baseball team, season tickets are first and foremost. You make your living by building that season ticket base and we’ve done a good job of that the last few years. But we also want to be affordable, affordable for families at different price points that are out there for everyone.”

Matwick said the Rangers’ season ticket sales are “in the mid-to-upper teens.” The club has sold more than 20,000 season tickets the past few years, and Matwick said that remains the goal.

The Rangers have gotten some negative feedback, Matwick said, with the departure of former CEO Nolan Ryan in October, as well as trades that sent fan favorites Ian Kinsler to Detroit and Craig Gentry to Oakland. David Murphy also departed via free agency for Cleveland, and Nelson Cruz is expected to land elsewhere as well.

But Matwick said that has been offset with the buzz surrounding the additions of Prince Fielder and Shin-Soo Choo.

“The nature of this business is change,” Matwick said. “We feel good about where we are [with season-ticket sales] at this point.”

The Rangers set an attendance record of 3.46 million in 2012 after two consecutive World Series runs, the franchise’s first time of reaching the 3-million mark. Attendance dropped to 3.18 million in 2013.

Tickets for next season go on sale at 9 a.m. March 1 except for Opening Day. Fans can enter a lottery for Opening Day tickets beginning Feb. 3-Feb. 19 on the Rangers’ website. Fans who purchase 10-game plans will receive a free ticket to Opening Day. Plans start at $160 and go on sale Thursday.

The Rangers also announced that they will use an expanded version of the dynamic pricing they put in last season. About two weeks before a homestand, the team will either increase or drop ticket prices based on demand.

Ballpark renovations

Rangers Ballpark is getting a $4.5 million facelift this winter, although it’s not as major as the previous three.

The 14,381-square-foot Diamond Club is undergoing renovations and will be called the Jack Daniel’s Club. The club will be open to all season-ticket holders before and during games, and will include a full buffet and bar.

The Rangers are also replacing 1,098 seats in the upper-level suites, overhauling the suite kitchen on the club concourse level behind the press box and installing LED lighting on the relief panels on the exterior of the park.

The Rangers have spent about $40 million on improvements to the Ballpark the past four seasons.

“The projects this winter aren’t as ambitious as we’ve had the past three years,” Matwick said. “But they are still some pretty significant upgrades for us.”

Next season, the Rangers might renovate the restaurant in the all-you-can-eat section, Matwick said.

Ticket specials

Fan Fest: Fans can save more than 50 percent and purchase $8 Upper Reserved tickets or $15 Lexus Club Terrace tickets for select August home games during Texas Rangers Fan Fest.

Ozarka Online Ticket Tuesday: Tickets for most Tuesday home games are half price in Upper Reserved, Upper Box, Lexus Club Terrace and Lower Reserved when purchased online at the team’s website. Offer is not valid April 1, July 28 and September 9.

Fireworks Fridays: Fans may purchase $15 Upper Reserved tickets for Friday night home games on April 18, May 16, June 6, July 25, Aug. 15, Sept. 5 and Sept. 26. Offer is available through the team’s website with the coupon code “FIREWORKS.”

Ticket packages

SectionPrice (premier price)2013 price (premier)
Lower Infield$73 ($81)$78 ($88)
Lexus Club Box$67 ($74)$72 ($81)
Lower Box$64 ($71)$70 ($79)
Corner Box$46 ($51)$56 ($63)
All You Can Eat Porch$48 ($51)$51 ($58)
Lower Reserved$34 ($37)$35 ($40)
Outfield Plaza$34 ($37)$35 ($40)
Lexus Club Terrace$29 ($33)$32 ($36)
Upper Box$24 ($26)$24 ($27)
Upper Reserved$17 ($19)$19 ($22)
Grandstand Reserved$13 ($14)$11 ($13)

2014 Rangers schedule

March 31Philadelphia*1:05 p.m.
April 1Philadelphia*7:05 p.m.
April 2Phililadelphia7:05 p.m.
April 4at Tampa Bay6:10 p.m.
April 5at Tampa Bay6:10 p.m.
April 6at Tampa Bay12:40 p.m.
April 7at Boston6:10 p.m.
April 8at Boston5:10 p.m.
April 9at Boston3:05 p.m.
April 11Houston7:05 p.m.
April 12Houston*2:05 p.m.
April 13Houston7:05 p.m.
April 14Seattle7:05 p.m.
April 15Seattle7:05 p.m.
April 16Seattle7:05 p.m.
April 17Seattle1:05 p.m.
April 18Chi. White Sox7:05 p.m.
April 19Chi. White Sox7:05 p.m.
April 20Chi. White Sox2:05 p.m.
April 21at Oakland9:05 p.m.
April 22at Oakland9:05 p.m.
April 23at Oakland2:35 p.m.
April 25at Seattle9:10 p.m.
April 26at Seattle8:10 p.m.
April 27at Seattle3:10 p.m.
April 28Oakland7:05 p.m.
April 29Oakland7:05 p.m.
April 30Oakland7:05 p.m.
May 2at LA Angels9:05 p.m.
May 3at LA Angels8:05 p.m.
May 4at LA Angels2:35 p.m.
May 5at Colorado7:40 p.m.
May 6at Colorado7:40 p.m.
May 7Colorado7:40 p.m.
May 8Colorado7:40 p.m.
May 9Boston*7:05 p.m.
May 10Boston*7:05 p.m.
May 11Boston*2:05 p.m.
May 12at Houston7:10 p.m.
May 13at Houston7:10 p.m.
May 14at Houston7:10 p.m.
May 16Toronto7:05 p.m.
May 17Toronto*7:05 p.m.
May 18Toronto2:05 p.m.
May 20Seattle7:05 p.m.
May 21Seattle1:05 p.m.
May 22at Detroit12:08 p.m.
May 23at Detroit6:08 p.m.
May 24at Detroit3:08 p.m.
May 25at Detroit12:08 p.m.
May 26at Minnesota1:10 p.m.
May 27at Minnesota7:10 p.m.
May 28at Minnesota7:10 p.m.
May 29at Minnesota12:10 p.m.
May 30at Washington6:05 p.m.
May 31at Washington11:05 a.m.
June 1at Washington12:35 p.m.
June 3Baltimore7:05 p.m.
June 4Baltimore7:05 p.m.
June 5Baltimore7:05 p.m.
June 6Cleveland7:05 p.m.
June 7Cleveland*3:05 p.m.
June 8Cleveland2:05 p.m.
June 9Cleveland7:05 p.m.
June 10Miami7:05 p.m.
June 11Miami7:05 p.m.
June 13at Seattle9:10 p.m.
June 14at Seattle9:10 p.m.
June 15at Seattle3:10 p.m.
June 16at Oakland9:05 p.m.
June 17at Oakland9:05 p.m.
June 18at Oakland2:35 p.m.
June 20at LA Angels9:05 p.m.
June 21at LA Angels6:15 p.m.
June 22at LA Angels2:35 p.m.
June 24Detroit7:05 p.m.
June 25Detroit*7:05 p.m.
June 26Detroit7:05 p.m.
June 27Minnesota7:05 p.m.
June 28Minnesota*3:05 p.m.
June 29Minnesota2:05 p.m.
June 30at Baltimore6:05 p.m.
July 1at Baltimore6:05 p.m.
July 2at Baltimore6:05 p.m.
July 3at Baltimore6:05 p.m.
July 4at NY Mets6:10 p.m.
July 5at NY Mets6:15 p.m.
July 6at NY Mets12:10 p.m.
July 7Houston7:05 p.m.
July 8Houston7:05 p.m.
July 9Houston7:05 p.m.
July 10LA Angels7:05 p.m.
July 11LA Angels*7:05 p.m.
July 12LA Angels*6:15 p.m.
July 13LA Angels*2:05 p.m.
July 15All Star Game
July 18at Toronto6:07 p.m.
July 19at Toronto12:07 p.m.
July 20at Toronto12:07 p.m.
July 21at NY Yankees6:05 p.m.
July 22at NY Yankees6:05 p.m.
July 23at NY Yankees6:05 p.m.
July 24at NY Yankees12:05 p.m.
July 25Oakland7:05 p.m.
July 26Oakland*7:05 p.m.
July 27Oakland7:05 p.m.
July 28NY Yankees*7:05 p.m.
July 29NY Yankees*7:05 p.m.
July 30NY Yankees*7:05 p.m.
Aug. 1at Cleveland6:05 p.m.
Aug. 2at Cleveland6:05 p.m.
Aug. 3at Cleveland12:05 p.m.
Aug. 4at Chi. White Sox7:10 p.m.
Aug. 5at Chi. White Sox7:10 p.m.
Aug. 6at Chi. White Sox1:10 p.m.
Aug. 8at Houston7:10 p.m.
Aug. 9at Houston6:10 p.m.
Aug. 10at Houston1:10 p.m.
Aug. 11Tampa Bay7:05 p.m.
Aug. 12Tampa Bay7:05 p.m.
Aug. 13Tampa Bay7:05 p.m.
Aug. 14Tampa Bay7:05 p.m.
Aug. 15LA Angels7:05 p.m.
Aug. 15LA Angels*7:05 p.m.
Aug. 16LA Angels*2:05 p.m.
Aug. 19at Miami6:10 p.m.
Aug. 20at Miami11:40 a.m.
Aug. 22Kansas City7:05 p.m.
Aug. 23Kansas City*7:05 p.m.
Aug. 24Kansas City2:05 p.m.
Aug. 25at Seattle9:10 p.m.
Aug. 25at Seattle9:10 p.m.
Aug. 25at Seattle2:40 p.m.
Aug. 28at Houston7:10 p.m.
Aug. 29at Houston7:10 p.m.
Aug. 30at Houston6:10 p.m.
Aug. 31at Houston1:10 p.m.
Sept. 1at Kansas City7:10 p.m.
Sept. 2at Kansas City7:10 p.m.
Sept. 3at Kansas City7:10 p.m.
Sept. 4Seattle7:05 p.m.
Sept. 5Seattle7:05 p.m.
Sept. 6Seattle*7:05 p.m.
Sept. 7Seattle2:05 p.m.
Sept. 9LA Angels*7:05 p.m.
Sept. 10LA Angels*7:05 p.m.
Sept. 11LA Angels7:05 p.m.
Sept. 12Atlanta*7:05 p.m.
Sept. 13Atlanta*7:05 p.m.
Sept. 14Atlanta*7:05 p.m.
Sept. 16at Oakland9:05 p.m.
Sept. 17at Oakland9:05 p.m.
Sept. 18at Oakland2:35 p.m.
Sept. 19LA Angels9:05 p.m.
Sept. 20LA Angels8:05 p.m.
Sept. 21at LA Angels2:35 p.m.
Sept. 22Houston7:05 p.m.
Sept. 23Houston7:05 p.m.
Sept. 24Houston7:05 p.m.
Sept. 25Oakland7:05 p.m.
Sept. 26Oakland*7:05 p.m.
Sept. 27Oakland*7:05 p.m.
Sept. 28Oakland2:05 p.m.

* Premier games

Drew Davison, 817-390-7760 Twitter: @drewdavison

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