TMS pit stops: NASCAR businesses do some networking

Posted Friday, Nov. 01, 2013  comments  Print Reprints

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A consortium of Dallas/Fort Worth small business owners gathered Thursday in the Speedway Club at Texas Motor Speedway for the NASCAR Business Series, a networking opportunity for many looking to expand commerce.

Some of NASCAR’s big-business partners, such as Sprint, were on hand at the seminar, as was a representative of Twitter, the mega social media forum that has revolutionized marketing by offering widespread and cheap access to a new world of prospective clients.

“Not everyone has to spend $10 million or $15 million to be a part of NASCAR or to work with the tracks,” said NASCAR Hall of Famer Dale Jarrett, now a race commentator for ESPN and a small business owner.

“There might be small business owners in your community to do business-to-business things and you get them together.”

Jarrett made a presentation at the event on Thursday, bringing a message of perseverance, using his racing days to illustrate the peaks and valleys of his career that ultimately ended with a Hall of Fame induction.

“You never know how long that may take.”

Some attended just get a better insight of NASCAR. Included in the seminar was a ride in a pace car.

“The highlight of my day was 15 minutes with Dale Jarrett,” said Don Golden, a self-described rabid NASCAR fan who’s better known in his community as the mayor of Haslet.

“It was neat to get a little more inside information that you might not get typically on ESPN.”

A bacon, shaken, please

Race officials and Fort Worth’s Rahr & Sons brewery introduced beer lovers and the curious to a most unconventional cocktail.

The Shake ’n Bacon Brew.

“I don’t know what to think,” said one individual as his buds deciphered.

Try it: 6 oz. Rahr & Sons Ugly Pug Black Lager; 6 oz. Blue Bell Homemade Vanilla ice cream; 2 oz. Bacon infused maple syrup; 1 strip candied bacon. Combine all the ingredients into a blender, blend for 30 seconds. Pour into a 16 oz. glass and top with 3 oz. whipped cream and 1 oz. of candied bacon.

For the cause

Danica Patrick’s pink ride last month paid off for breast cancer prevention efforts. Patrick and representatives of her sponsor,, presented the $50,000 proceeds of a fundraising effort during October to the National Breast Cancer Foundation.

The fund-raising focus centered on Patrick’s pink No. 10, which will revert to its usual green.

“I meet a lot of breast cancer survivors and patients,” Patrick said. “They all just have a great spirit. They’re so happy. I think that has to do with the foundation and what they stand for.”

NASCAR officials announced Thursday that November will be dedicated to initiatives designed to encourage screenings for COPD.


“I don’t remember a whole lot of things, but I remember who wrecked me and where they rank on the list.”

— Jeff Gordon

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