Colleyville looks to brand its landscape

Posted Wednesday, Oct. 02, 2013  comments  Print Reprints

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More trees and yellow flowers are key to the future look of Colleyville.

The City Council will vote on adopting a landscape branding manual at Wednesday’s meeting. The manual outlines the city’s public landscaping design for future projects.

The city hired Dallas-based La Terra Studios to develop the plan and the landscape architectural designs for the John McCain/Pleasant Run, Jackson/Cheek-Sparger, Texas 26 and Bedford Road/Cheek-Sparger roundabouts. The city paid the studio $4,350 to create the manual.

Mayor David Kelly said the manual helps the city with future planning.

“We’ll have a template to know what to put in versus every time something comes up we have got to have a discussion of how we have to do this one,” he said.

La Terra created the theme, “Colleyville. The gold standard,” which emphasizes yellow tinged flowers, tan limestone and black metal elements.

Brad Moulton, La Terra project manager and landscape architect, said the concept was based on discussion with city staff and council and took into account existing signs and stone use in the city.

“It really matches some of the successful installations that are there today,” he said. “It creates a unique experience as you come in to the city as well.”

At a pre-council meeting on Sept. 17, most city council members expressed their informal approval.

I think it’s interesting we’re going with the gold standard and a lot of gold,” Councilwoman Carol Wollin said. “City Hall and the Library are gold, it just seems to have been destiny that it came that way.”

The John McCain and Pleasant Run roundabout, currently a dirt-filled circle, would be one of the first projects to be completed. If the council approves the manual, city engineer Jeremy Hutt said staff would work with La Terra to get an official design and complete the landscaping this fall.

Moulton showed the manual and a roundabout concept for John McCain and Pleasant Run that features a large central tree, flowers, shrubs and stonework while not interfering with drivers’ vision across the roundabout.

According to the manual, having a unique landscape may interest drivers and calm traffic.

Moulton said the manual is flexible so that each roundabout can be unique.

The manual also contains guidelines for entryway markers, medians, public buildings and rights-of-way.

Councilman Chuck Mogged asked and was reassured that the landscaping in medians throughout the city would contain plants and trees, but varying elevations would not block business visibility.

Dustin L. Dangli, 817-390-7770 Twitter: @dustindangli

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