Colleyville cash mob celebrates anniversary

Posted Monday, Sep. 30, 2013  comments  Print Reprints

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There’s a reason they call it a cash mob: At one moment in time, 30-plus people show up at a storefront ready to spend money.

Colleyville recently recognized the one-year-anniversary of cash mobs. Cash mobs are a monthly initiative that invites the community to patronize local businesses. The last event brought people to meet one another and dine together at Market Street, which was celebrating 10 years in the community.

The city’s cash mobs started with the goal of helping introduce residents to local businesses. It was an idea Mayor David Kelly borrowed from another city that he thought would work in Colleyville.

“The initial impetus was, ‘Hey, lets try to help out businesses that feel like they need some traffic or a relationship with new shoppers or diners.’ ” said Marty Wieder, Colleyville’s Economic Development Director.

Since it’s inception, Cash mobs have driven crowds of 20 to 50 people each month to a different business.

“We want our businesses to know we're grateful for them,” Wieder said. “If we hear of someone that needs a boost, we'll add them to a list.”

The city hosted a cash mob at 333’s Gourmet Taco Shop off Colleyville Boulevard in late August.

Owner Jesse Ford was happy with the results. He said he’s already seen some return customers and while he does not have an exact count, he estimates that a good amount of new customers were recommended by friends who were introduced to the restaurant’s unique menu at the cash mob.

“Overall it was a good experience, good exposure, good to just get our name out there with the community,” Ford said. “It is a very effective way for people to join together and support their local businesses.”

Wieder said the city wants to improvethe program and get more people involved. He said there is a core of people who participate regularly, but he wants to expand.

“We appreciate the group we've had involved but we want to take it to a higher level,” he said. “Let’s throw the net even further and get more people exposed to stepping up and supporting our existing restaurants and retailers.”

Dustin L. Dangli, 817-390-7770

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