For area non-profits, North Texas Giving Day is not only a chance to raise money, but an opportunity to reach donors who may not have been aware of their organization.Last year, 20 percent of those who gave were donating to an organization for the first time.It serves as another way to build awareness and gain new donors, said Carol Goglia, director of marketing and communications at the Communities Foundation of Texas.The one-day event, which was first held in 2009, begins at 7 a.m. Thursday and ends at midnight.Last year, the event had more than 37,000 donations of more than $14.4 million. The money went to more than 1,000 certified non-profits across a 16-county area of North Texas.Donations of $25 or more will get a percentage of bonus funds totaling $1.5 million. In 2012, the bonus funds added about 7 percent to the donations each organization received, Goglia said.This year, 290 Tarrant County non-profits are taking part. Last year 158 Tarrant County non-profits received $2,014,992 and those totals are expected to increase this year as more non-profits participate, Goglia said.There is also a Tarrant County Challenge where non-profits that get at least 32 unique donors will be part of a random drawing to win an additional $10,000 from Community Foundation of North Texas in honor of the organizations 32nd birthday. One of the concepts behind Donor Bridge and North Texas Giving Day was to allow donors a way to educate themselves about non-profits.People want to give wisely, Goglia said. They can research their charitable passion and have a better understanding of how to give back. Bill Hanna, 817-390-7698
How to donate
North Texas Giving Day donations can be made at www.DonorBridgeTX.org from 7 a.m. to midnight Thursday.
There will also be a Communities Foundation of Texas Donation Station at 5500 Caruth Haven Lane in Dallas.