Fort Worth-based Mrs. Renfro’s scores marketing coup

Posted Thursday, Aug. 22, 2013  comments  Print Reprints

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Who eats Mrs. Renfro’s Fort Worth-made salsa?

Aside from, well, every other person on your block, Trish Yearwood.

The country warbler told Good Housekeeping’s September issue how she shed 35 pounds (no word on husband Garth Brook’s current girth) through regular Zumba sessions and careful eating of generally low-fat items, including Mrs. Renfro’s Pineapple Salsa.

Needless to say, Mrs. Renfro‘s grandson and company president, Doug Renfro, emailed a scan of the cover picture and story to 500 of his closest friends, he told us, and asked permission from Yearwood’s people if he could send over some Renfro goodies.

The swag includes jars of her favorite salsa along with a T-shirt saying, “I survived Mrs. Renfro’s Ghost Pepper Salsa,” a coffee mug, gimme cap, new hot cheese sauces and chip clips that declare: “Ghost Pepper Salsa: People love it, chips hate it.” (They’re pushing ghost pepper salsa.)

In other Renfro Foods news, the family-run enterprise has finished packing its first shipment to China. Doug Renfro said all previous Asian inquiries were from people hoping to pay half what it cost the company to produce.

Novo 1 in Fort Worth plans big hiring

Novo 1, a Fort Worth company that handles call-center outsourcing, said it has seen 30 percent annual growth the past three years and as a result will be looking to hire 550 customer service representatives in the next couple of months.

The added workforce will support health insurance-related services during open enrollment this fall, among other things, the company said.

Positions are available for licensed and non-licensed health insurance advisers and general customer service representatives, said Cathy Graham, Novo 1’s human resources manager.

“Preference is given to those with prior experience with prescription drug plans, Medicare or medical technology, but we provide training for applicants without that experience,” she said.

Novo 1 works with clients in healthcare and insurance, transportation and logistics, utilities, retail, government and automotive. It is located at 4301 Cambridge Road in the CentrePort business park south of Dallas-Fort Worth Airport.

For more information or to apply online, visit

Cane Rosso leases Magnolia space

Dallas’ much-talked-about Cane Rosso pizza restaurant has leased a space on West Magnolia Avenue, owner Jay Jerrier said Wednesday.

Cane Rosso, a Naples-approved “true Neapolitan” pizza restaurant that has served from a food truck at two Fort Worth locations, will replace a former gourmet grocery at 815 W. Magnolia Ave., Jerrier announced in a Facebook message.

Jerrier has been searching for a South Side location for more than a year while Cane Rosso sold from trucks at the Times Ten Cellars winery and for several weeks as a pop-up weekend restaurant inside the Swiss Pastry Shop cafe-bakery.

Jerrier said he called about the location as soon as he saw photos of the closing notice for Ryan’s Fine Grocer posted on Facebook. Ryan’s, which included a kitchen, dining room and patio dining, had been open only a few months when it closed in July.

The Magnolia Avenue location is a new, contemporary space on a prominent corner at Lipscomb Street. Cane Rosso will open as soon as the space is modified and gets its oven from Italy, Jerrier wrote.

Jerrier founded Cane Rosso in the Deep Ellum neighborhood of Dallas in February 2011, using a handmade Stefano Ferrara woodburning oven, according to the restaurant website.

Cane Rosso (“red dog”) is one of the few Texas restaurants serving certified thin-crust Neapolitan pizza, approved by officials of the Associazione Verace Pizza Napoletana.

The original Cane Rosso location is at 2612 Commerce St. in Dallas ( read our 2011 review). A second location is open at 7328 Gaston Ave., and Jerrier also has opened Zoli’s, a New York pizza tavern, at 202 W. Davis St. near the Bishop Arts District in Dallas’ Oak Cliff neighborhood. —Bud Kennedy

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