Each year around this time, many local charities, nonprofits, and civic and social clubs that have taken a summer break are now gearing up for another year of events and fundraisers. The myriad planning and arranging that must be done is a gigantic undertaking.Underpinning all the work is the communication about the event. A failure to get the word out to the public can seriously jeopardize the success of the event. That’s why skillful event planners carefully map out a publicity strategy as step one in preparing for an event because if attendance is poor, all the other hard work that goes into an event is for naught. Eyes on Arlington columnHere’s where the Arlington Citizen-Journal comes in to help you reach out to your audience. Once each week, the “Eyes on Arlington” column highlights a few upcoming events; perhaps your event can be featured. Of course, there isn’t space for all events to be covered, but we do our best to include as many as possible. It’s easy to submit information for consideration. Just send a press release, a fact sheet or summary of the details about the event to me at email@example.com or call me at 817-996-5868. I can also e-mail an event information form on request for anyone who prefers submitting information that way. Photos on Star-Telegram’s SocialEyes pageThey say a picture is worth a thousand words. That’s why I strongly encourage all community organizations to use another free publicity tool that the Star-Telegram provides for local groups. What is the tool? The photos that run on the Social Eyes page each Friday in the City by City section of the Star-Telegram.Submitting photos is free and very easy. Here are the two steps:• Go to star-telegram.com/click and click on the “Request Space for Photos” link. Fill in the information requested in all of the blanks that appear. You will receive an e-mail confirming that the form was received.• Go back to star-telegram.com/click and then click on “Submit Photo.” Read the instructions, complete all of the required fields, and upload your photo. Only one photo can be uploaded at a time. All required fields must again be completed for each photo subsequently submitted. Social mediaAnother way the newspaper can assist your club with publicity is through social media. Begin by “Liking” the SocialEyes Facebook page at www.facebook.com/socialeyes.st. Once you are subscribed to the page, you can post information on it about your event. Or you can send news to me, and I will post your notices about upcoming events on the page. All posts are shared with everyone connected to the Facebook page.Want me to tweet about your event? I’ll be happy to tweet your event news. You can also retweet my posts on Twitter. Be sure to follow me on Twitter @FayeReeder so we stay connected on this important social media channel. Best wishes for a great outcome for all approaching charity events in Tarrant County. And hats off to all the hardworking volunteers and nonprofit staff members who are committed to making this community a great place to live and work.