R.A. Dickey making a pitch for Dickies

Posted Monday, Jul. 29, 2013  comments  Print Reprints

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Sometimes, the name just works.

The Fort Worth work-clothing maker, Williamson-Dickie, has a new PR collaborator — famed knuckleballer R.A. Dickey.

The Toronto Blue Jays pitcher will be promoting Dickies’ “Built to Work” contest through Sept. 29. Each week there’s a different contest to honor workers in a variety of industries, with the winner awarded a pair of work pants and a chance at the grand prize: a trip for two to a baseball playoff game, including airfare, hotel stay and $7,500 in spending money. Go to Dickies’ Facebook page for more information.

One of the weekly contests solicits photos of yourself “grease-stained or “mud-soaked” during a hard day’s work.

“I’m a hands-on guy and have worn Dickies for years for all sorts of projects,” the former Texas Ranger said in a company release. “The clothes are comfortable, durable and help me get the job done right. I’m excited to work with them on the Built To Work program.”

A Dickies spokesperson said that it’s not a paid endorsement, rather that Dickey is a “partner” in the 14-week campaign.

And why Dickey?

The privately held company said it carried out demographic research of its target consumer and found a strong interest in sports and radio. “To kick off the program, R.A. participated in a national sports talk-radio media tour,” spokesperson Jamie Dammrich said.

When we pressed for a clearer insight, Dammrich said, “We thoroughly researched athletes who embody the Dickies mentality of hard work on and off the field, and R.A. Dickey was the perfect match. The name similarity was just a bonus.”

In other Dickies news . . .

Williamson-Dickie buys Walls Industries

Williamson-Dickie, a 90-year-old family-owned business, recently bought Cleburne-based Walls Industries, a 70-year-old manufacturer of work apparel.

Terms of the deal were not disclosed.

Walls makes mission-critical, industrial safety, active work wear and sporting goods apparel. Its brands are Walls, Big Smith, 10X, Liberty and Duxbathe.

The company will join Williamson-Dickie’s portfolio of work wear brands, including Dickies, Workrite, Kodiak, Terra and Van Moer.

Walls will continue to operate as a separate day-to-day business but will transition into the Williamson-Dickie organization by year’s end, the company said.

“Williamson-Dickie is very protective of its brand heritage and position in the industry,” said Philip Williamson, chairman and chief executive officer. “It’s important not only to grow, but to do so in a smart, strategic manner.”

Walls Industries leases a 353,643-square-foot warehouse at 301 E. Risinger Road in Fort Worth. The building was recently sold by the Hickman Family to a partnership of real estate investors J Searcy and Bruce Conti, deed records show.

Sundance Square is honored for green power

Sundance Square, the downtown Fort Worth entertainment and office district, has been ranked No. 14 on the Environmental Protection Agency’s top 20 retail list of the largest green power purchasers.

It is the first time Sundance Square made the list. Sundance Square annually purchases more than 30 million kilowatt-hours of green power, or enough to meet 46 percent of the company’s electricity use.

Sundance Square buys a green power product from Green Mountain Energy.

“This is a huge honor, and we are proud to be recognized by the U.S. Environmental Protection Agency,” said Johnny Campbell, Sundance Square president and CEO. “Purchasing green power is an outgrowth of our commitment to sustainability, and supporting clean sources of electricity has been a sound business decision.”

In addition, Sundance Square appears as No. 44 on the EPA’s long-term contracts list.

Green power is electricity generated from environmentally preferable renewable resources, such as wind, solar, geothermal, biogas, biomass and low-impact hydro.

According to the EPA, Sundance Square’s green power purchase is equivalent to avoiding the carbon dioxide emissions of more than 4,000 passenger vehicles per year or the carbon dioxide emissions from the electricity use of more than 3,000 average American homes annually.

Shooting range buys competitor

Shoot Smart Indoor Range and Training Center in Fort Worth has bought a local competitor, Great Southwest Gun & Archery in Grand Prairie.

The new location, at 2440 W. Main St., is being renovated to include private shooting booths, upgraded lanes and target equipment, said Jared Sloane, Shoot Smart’s chief operations officer.

“We’re really excited about the opportunity to serve a greater slice of North Texas and to offer new customers a unique shooting experience that’s unlike any other range in the state,” Sloane said in a news release.

Shoot Smart is also located at 10305 N. Freeway in the Alliance corridor.

New Cleburne auto dealership

Construction is underway for the new Kris Brown Chevrolet Buick GMC in Cleburne.

Speed Fab-Crete is building the two-story, 62,000-square-foot sales and service center at 822 Walter Holliday Drive, designed by Callahan & Freeman. Completion is slated for May.

The dealership will be one of the first of GM's new generation of dealerships that combine Chevrolet with Buick and GMC. It is expected to create approximately 40 to 50 jobs.

Barry Shlachter, 817-390-7718 Twitter: @bshlachter Sandra Baker, 817-390-7727 Twitter: @SandraBakerFWST Jim Fuquay, 817-390-7552 Twitter: @jimfuquay

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