Cowboys notes: Jerry using AT&T stadium deal to improve franchise

Posted Sunday, Jul. 28, 2013  comments  Print Reprints

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. Owner Jerry Jones has always put money back into the Dallas Cowboys. That has been the case since he bought the team in 1989, and he will use the money from the new AT&T Stadium deal to help improve the product on the field.

“If you look at the time I bought the Cowboys, I always put everything we get into the franchise and the team. And that’s what I wanted,” Jones said. “Frankly, I’ve had my family in an informal moment, say ‘Dad we believe you’d rather create a dollar’s worth of revenue for the Cowboys than $10 worth of revenue in oil and gas or real estate. I said, ‘is it that obvious?’ but it also does other things. That’s my passion. That’s what we want to do. I want to use any skills I’ve got to help create in that area.”

Jones said it’s equally important to do innovative things to improve the experience at the stadium. He believes the AT&T deal with help them do that because of the interactive and futuristic things they will be doing in the stadium. Not only will it help the Cowboys, but also help the NFL as it raises the bar for other teams.

“We’ve got to protect the game,” Jones said. “I would say to you, whatever you do as well as protect the game, you need it as exciting and as cutting edge and interesting as you can. That’s where we’ll spend the money. We’ll always be spending it for interesting things. There’s not room for another center-hung scoreboard but we’ll be coming up with things that make it a fan experience.”

Running back jobs

After being picked in the fifth round of the 2013 draft, it was assumed that Joseph Randle would move right into the backup running back spot behind DeMarco Murray. The Cowboys had him as a third-round talent on the draft board and felt he had the skills to make an immediate impact.

But that was before Randle missed the off-season because of thumb surgery. He was cleared to start training camp, but has yet to turn heads with his play. Coach Jason Garrett attributes the slow start to rust, but says he was impressed with how Randle stayed mentally engaged with the team while he was injured and believes he will improve throughout training camp and the preseason.

Making it more crucial that Randle improves is the rapid development of Lance Dunbar. The former North Texas star has moved into the backup role behind Murray. He has had a great start to camp and is showing no signs of conceding anything to Randle.

“Randle missed the whole spring as you know with the thumb,” Garrett said. “He has quickness. He has explosiveness. I think he has natural running ability. He has good vision, and I think he’s a pretty good pass receiver as well. His big challenge, right now, is getting snaps, getting reps, and getting experience running this stuff over and over and over again. He gets a chance to do that over the next five or six weeks.”

The Williams report

Former Baylor wide receiver Terrance Williams had a strong practice during Sunday’s team scrimmage, catching several passes and a touchdown from quarterback Tony Romo in the 7-on-7 portion.

It continues an impressive week of camp for Williams, who dropped a pass on the first day the Cowboys put on pads.

Williams credited fellow receivers Dez Bryant and Miles Austin for positive reinforcement.

“I was nervous at the beginning,” Williams said. “The dropped pass brought me down. Dez and Miles told me to let it go. I was nervous being here for the first time. I got used to it. I’m getting better day by day. The goal is not to take a step back and keep going forward.”

Clarence E. Hill Jr., 817-390-7760 Twitter: @clarencehilljr

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