Curly’s adds a Twinkie sundae to the menu

Posted Thursday, Jul. 18, 2013  comments  Print Reprints
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As if Curly’s Frozen Custard’s typical fare doesn’t pack enough calories, how about sitting a half-pound portion of custard atop half a Twinkie, then wedge the other half next to it, add a generous splash of chocolate syrup, a dollop of whipped cream and rainbow sprinkles?

That adds up to 510 calories, according to owner Bourke Harvey’s off-the-cuff calculation, which surprised him. He thought it would be higher.

Harvey’s single-location, an 11-year-old venture at 4017 Camp Bowie Blvd. at Clover Lane — he had hoped it would be at least a regional chain by now — needed some public attention to boost its profile and sales in order to reach its potential as a franchisable concept.

So he hired marketing professional John Fletcher to create some buzz. Exploiting the return of the baby boomers’ nostalgic cream-filled staple was among the ideas. Twinkies corporate owner went belly-up and only recently has production resumed after the brand was sold.

It didn’t help that it rained heavily on Monday — the day the Twinkie sundae debuted at the walk-up custard stand — and has showered off and on since.

The return of the cake-like treat has been a boon to its maker, Hostess Brands LLC, which projects selling 50 million Twinkies during its first two weeks, which started Monday. That would be record demand, the company said Wednesday.

But Harvey seems satisfied that, when Fort Worth skies clear this week, he will be selling 10 to 25 Twinkie sundaes a day at $4.50 a pop. He better. He bought up 300 Twinkies, at retail.

Fort Worth company sends

its product into near space

Samsill Corp., a family-owned Fort Worth maker of binders and laptop bags, wanted to do something to launch new products for its Altego-brand computer bags, which go on sale in August.

So they sent two into near space — thanks to Texas A&M University’s High Altitude Balloon Club.

The Aggies who keep their eyes fixed on the firmament built a rig with a video camera and GPS device, attached a weather balloon, and then sent a $79 bike messenger-type bag soaring over 96,000 feet. The video of the event, including airborne footage that’s real but somehow looks staged, can be watched on YouTube.

Club members and folks from Samsill, including marketing director Drew Bowers, were having lunch when the GPS informed them the balloon was descending. It landed in a tree — more than a mile’s hike from the nearest road, sometimes traversing 12 inches of water, Bowers reported. A second bag was launched the next day.

Since there was no laptop computer aboard, the publicity stunt did not provide any insights into how well the bag’s contents would have fared. But all the equipment was intact except for a single carbon fiber rod on the rig, we were told. The club received a $6,000 donation from the Cowtown company toward its projects.

Downtown Fort Worth Inc.

to serve up 500 dinners

Leave it to the folks at Downtown Fort Worth Inc. to find perhaps the coolest way to promote downtown.

The organization is starting to take reservations from those who want to eat steak with 500 people on Main Street on Sept. 8.

The community dinner will showcase steaks from Del Frisco’s, Grace, Reata, Ruth’s Chris and the Capital Grille. A dinner table will span three blocks – Sixth Street to Ninth Street – and sit right smack in the middle of Main Street.

“Downtown Fort Worth is home to 58 restaurants,” says Andy Taft, president of Downtown Fort Worth Inc. “We wanted our newest event, The Main Table, to highlight the offerings of our restaurants and the skills of some of our finest downtown chefs.”

Becky Fetty, a spokeswoman for the nonprofit group, said 107 reservations have been made since letters started going out to potential sponsors about a month ago.

Dinner will be served at 5:30 p.m. at a cost of $125 per person. Diners choose a restaurant when making their reservation. A vegetarian option will be available.

The event is limited to 500 people, with each restaurant serving 100.

Sponsorship opportunities and online reservations are available at www.dfwi.org or by contacting Becky Fetty at beckyf@dfwi.org.

Fetty said the fund-raising event is replacing the Over the Edge rappelling event which the group held for the past two years.

Development begins on

new phase at Parks of Aledo

Fort Worth developer James R. Harris Partners has started development of 104 home sites on 29 acres in the second phase at the Parks of Aledo, a $120 million development on Bailey Ranch Road near Aledo High School.

The Parks of Aledo broke ground in October and 20 houses have been sold since February, said Justin Welborn, a partner in Harris Partners and managing partner of the development. The houses sold ranged from $290,000 to $525,000.

Parks of Aledo will eventually have 296 homes on 100 acres. The homebuilders include Village Homes, Bannister Custom Homes, Brass Key Custom Builders, Leatherwood Construction, Clarity Homes, and HD Homes.

Homes in the second phase are on larger lots and offer more amenities and scenic view of a creek and park areas. The developer said it added a 1.1-acre park surrounded by home sites.

Amenities will include two entryways featuring extensive landscaping, irrigated lawns, crushed limestone walking trails, and natural play structures. Curbside amenities will include parkways lined with shade trees, concrete sidewalks, antique street lights, mail boxes and street signs.

Two 15,000-pound limestone boulders from a quarry in Leuder will be placed near the Parks of Aledo entry. One boulder is 9-feet by 9-feet and the second, 7-feet by 9-feet.

Hyundai charity adds to

Cook Children’s contributions

Hyundai Motor America, part of the South Korean automaker, awarded a physician at Fort Worth’s Cook Children’s Medical Center a $75,000 Scholar Grant on Tuesday, bring its charitable giving to the hospital to $340,000 since 1998.

The award went to Dr. Karen Albritton “to support her project to develop a systematic program of adolescent and young adult psycho-oncology support” during their cancer treatment and recovery.

Hyundai’s Hope on Wheels program, a nonprofit focused on curing childhood cancer, will donate $14 million to children’s hospitals this year, it says, which will bring its total giving to more than $72 million in 15 years.

Sandra Baker, 817-390-7727

sabaker@star-telegram.com

Jim Fuquay, 817-390-7552

jfuquay@star-telegram.com

Barry Shlachter, 817-390-7718

barry@star-telegram.com

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