Keller city and school officials promote community at Realtor’s Luncheon

Posted Tuesday, Jun. 25, 2013  comments  Print Reprints

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With housing starts and sales on the rise, Keller city and school officials, along with members of the Keller ISD Education Foundation, hosted their first Realtor’s Luncheon last week to promote the greater Keller area.

About 90 real estate professionals and officials attended the event June 20 in the Rock Gym at the Education Center.

“A knowledge base of the district will help you do your job and sell our school district in a positive way,” said Superintendent Randy Reid.

Reid gave an overview of the 33,500-student district, which is the largest in northeast Tarrant County. For quite some time, Keller has been one of the fastest growing districts in the state. Enrollment doubled between 2000 and 2010; 22 of the district’s 39 schools were built during that decade.

While growth is slowing now, demographers expect the district to reach an enrollment of around 40,000 in the next decade, Reid said. The fastest growing neighborhoods are Marshall Ridge, Villages of Woodland Springs and Steadman Farms on a site that used to be part of Christ’s Haven for Children.

Deanna Reaves, economic development coordinator for the city of Keller, said that the city had issued 120 single family home permits from October 2012 through March 2013, the highest amount in five years. For the same period in the previous year, 76 permits were given. Marshall Ridge on the northwest side of the city had the most permits, followed by Newton Ranch.

She also mentioned upcoming highlights of the flourishing retail sector, including a Sprouts Market, the Moviehouse and Eatery and Chik-fil-A.

Reaves told realtors about “the best kept secret of the city of Keller’s borders.” West of Highway 377, the city includes only the Keller Sports Park and a few neighborhoods directly south of the park. In the past, the city dealt with a lot of confusion from residents in adjacent far north Fort Worth who thought they lived in Keller.

Reid said that the Keller school district includes parts of nine cities within its borders and more than half of the students live in Fort Worth.

While he said that Keller schools are in the top 10 percent of Texas districts in academic performance, he cautioned realtors to not rely heavily on state ratings of a campus. A school rating is determined by the lowest performing demographic group on any single test.

“Be really careful of drawing big judgments on ratings without fully understanding what ratings mean,” Reid said.

D’Lee Marshall, executive director of the Keller ISD Education Foundation talked about how the group benefits the district. The foundation gives out classroom grants to teachers with innovative ideas and awards scholarships to graduating KISD seniors. She urged realtors to get involved in improving Keller schools.

“It’s all about people,” Marshall said. “We want to know what are your needs and how can we make this better.”

Sandra Engelland, 817-431-2231 Twitter: @SandraEngelland

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