Cinemark bringing 14 screens to Roanoke

Posted Wednesday, Jun. 05, 2013  comments  Print Reprints



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A new 14-screen, all-digital movie theater in Roanoke is scheduled to open spring 2015.

Roanoke Mayor Carl E."Scooter" Gierisch announced in a press release, that the new Cinemark multiplex, featuring NextGen Cinema Design Concept with a Cinemark XD auditorium, will be located north of Ft. Worth at the junction of Texas 170 and Texas 114.

"We are thrilled to partner with Cinemark and be able to offer our patrons the entertainment they seek to add to their experience in The Unique Dining Capital of Texas," Gierisch said. "We look forward to all the increased opportunity that this development will bring to Roanoke as folks come here to dine, shop and play!"

Cinemark purchased 10 acres of land to construct the 14-screen, all-digital theater, which offers the latest technology and cutting edge amenities including state-of-the-art viewing environment with wall-to-wall, ceiling-to-floor screens ; 4K digital projection powered by Barco projectors; RealD 3D capability; enhanced sound systems; self-serve concession stand; Cinemark XD: Extreme Digital Cinema auditorium.

"We are excited to introduce our new Cinemark NextGen movie theatre experience to the Roanoke community," said Tim Warner, Cinemark’s Chief Executive Officer, via the press release. "We are confident that our state-of-the-art facility that will make our theatre a welcome addition to all neighborhoods in this growing area of the Dallas-Ft. Worth metroplex."

Roanoke Gateway Project Manager Donald Silverman said the commitment of Cinemark to anchor the Roanoke Gateway project emphasizes the importance of the Texas 170 & Texas 114 within the city of Roanoke.

"As the retail complex’s main attraction, Cinemark’s NextGen Cinema will be the entertainment destination choice for the northeast Tarrant 114 corridor and the rapidly growing areas in south Denton County," said Sliverman.

Gierisch said Roanoke will continue to seek out and respond to unique and distinctive retailers, and restaurants looking to locate in Roanoke.

"We are pleased with the exceptional response and interest in the Unique Dining Capital," he said. "Having a new Cinemark just makes Roanoke that much more marketable."

Scott Campbell, city manager, said growth opportunities are abundant in Roanoke.

"The recent completion of the Cinemark agreement is a key synergy builder for the Highway 170/114 phase and will add tremendous value as an entertainment base for Roanoke’s entire retail community," Campbell said. "The quality and brand awareness of Cinemark is a huge win for us."

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