The Buzz: Colonial’s hot spots are cool spots

Posted Saturday, May. 25, 2013  comments  Print Reprints

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The new hot spot for this year’s Colonial is the air-conditioned Grey Goose 19th Hole Lounge.

The lounge, which is open to the public for fans who are at least 21 years of age, sits in a prime location to the left of the No. 17 fairway next to the 16th green. The patio area also provides views of the 15th and 18th fairways. There is a cash bar as well as a custom Bloody Mary bar and flat-screen TVs for viewing the tournament.

Grey Goose has been involved with the PGA Tour for nine years, including a sponsorship deal with Matt Kuchar and views the Colonial tournament and its patrons as a natural fit for its product.

Kuchar dropped by the 19th Hole Lounge for a meet-and-greet session after his round.

Counting sheep

Crowne Plaza officials are asking fans how many hours of Z’s they turned in each night of the tournament by posting a sticky note on the The Sleep Advantage Welcome Wall near the main entrance.

The Wall brings together a collection of the sleeping habits of pros like Rickie Fowler, caddies and staffers during tournament week.

Fans can post their totals on the wall, then snap a quick pic to post on Instagram or Twitter with the hash tag #SleepAdvantage.

“Our Sleep Advantage survey showed that the golf community, including pro golfers, caddies and staffers, gets about seven hours of sleep a night, and we were curious to see how that translated to fans at the tournament,” Crowne Plaza’s Gina LaBarre said. “The Sleep Advantage wall is a fun way for us to measure that and engage with fans. We’re seeing that folks here at the tournament are also getting about seven hours a sleep a night, so it’s clear that sleeping well is just as important to them as it is to the golf community.”

Cadillac tent

Patrons strolling the right rough on No. 10 will no doubt stumble upon a re-energized lounge spot sponsored by Cadillac.

Open to the public, the Cadillac tent has been a fixture at Colonial since Jack Nicklaus won a plaid jacket in 1982.

“Cadillac and the Colonial have been in partnership for over 30 years and it’s a great relationship,” said John Roth, Cadillac South Central regional director. “We wanted to bring a really nice, luxury lounge to the players and participants out here while allowing them to experience our Next Generation CTS coming to market in the fall.”

In addition to checking out Cadillacs, patrons are treated to complimentary whiskey tastings, live cigar rolling, gelato, the work of George Jones from the Milan Art Gallery in Sundance Square and a super-size air conditioner.

This year, Cadillac added a viewing lounge as an outdoor patio area to provide a great view across Crampton’s Lake to the No. 18 green.

Cadillac is also partnering with Colonial by raffling off a Cadillac ETS driven by Rickie Fowler this week. The goal at $100 a ticket, is to raise $100,000 to be donated to the Red Cross for victims of last week’s tornadoes in Moore, Okla.

Champions club

Although Friday’s 2-hour, 20-minute weather delay may have been frustrating for players, patrons invaded the Champions Club tent early.

Close to 800 people helped double the capacity within a matter of minutes and, by virtue, helped club manager Matt Watson hit his daily beverage projection quickly.

The Champions Club is an exclusive 18,000-square-foot air-conditioned venue along the putting and practice areas that requires an upgraded $225 badge for entry.

Historically, the club sees its biggest crowds on Friday afternoons at Colonial, and since last call happens when the final putt drops, fans were treated to some extra time Friday.

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