KELLER — Stories about childhood and growing up with a legendary motivational speaker, intertwined with her own words of encouragement, inspired a packed dining room at FnG Eats in Keller recently as Julie Ziglar Norman took center stage for a business luncheon.Keller Business Connections, a new group created to unite local commerce and the community, sponsored the April 3 event.Norman, daughter of the late Zig Ziglar, shared lessons learned from her father about integrity, being accountable, not letting fear dictate decisions and sincerity.“When you become rigorously honest, people want to be friends with you, do business with you and refer to you,” she said.Business referrals and relationship marketing are the driving forces behind KBC, a group barely a month old with more than 250 members.“To bring this many people together in such a short time, definitely qualifies the need for business synergy in Keller,” said Bob Stephenson, chef/co-owner of FnG Eats and KBC board member.Councilman Bill Dodge, KBC executive board member, said the reason the group is growing so fast is because businesses are looking for a proven way of inter-connectivity.“You can’t fake passion,” said Dodge, owner of Texas Office Suites, a commercial builder and development company. “The energy is here.”Dodge said the key with business is to develop a mutual trust and relationship.“This organization provides numerous opportunities for businesses in the community to meet new members, meet new business owners and start developing those relationships,” he said.Carla Rose, licensed agent with US Health Advisors and an ambassador for the KBC, said she became involved because the group shares many of the same philosophies that she does.“It’s all about relationship marketing,” Rose said. “It’s refreshing to be a part of a group of people that want to help others grow their businesses ... Keller Business Connections is truly connecting the community with Keller businesses.”Basic membership in the group begins at $150 and gives business owners the opportunity to participate in training programs and gain business exposure through networking events.Other membership levels are available including $75 for individuals who don’t own a business and gold and platinum business memberships for $300 and $550. Nonprofit groups can join for free.Patricia Eltiste, manager of Keller Farmers Market, said the group is a good fit for the market.“As a nonprofit, we’re excited to be a part of Keller Business Connections,” Eltiste said. “Their flexibility, allowing all types of businesses and one-on-one networking events gives us an awareness avenue we’ve been seeking.”The group has several monthly programs including a monthly luncheon, senior service meetings, coffee connections with “speed date marketing,” physician referral programs and leadership sessions.Planned community events for this year include a Sky Creek Ranch cocktail dinner in June, “Stuff the Bus” in Old Town Keller in August, a golf tournament in October and the Old Town Jingle Bell Rock 5K in November.Next year the group has plans for a senior service expo in February and a Taste of Keller in May.Melissa Steen, the group’s executive director, said before launching the group, she sat down with business leaders in the community and asked them, “What do you need? What will help your business? What do you need to have pride in your city?”Steen said KBC was formed after taking into consideration all of their answers and concerns, which included the need to feel more connected to the city.“I believe in this town,” she said. “And I believe that people need someone to support them 100 percent.”More information can be found at www.kellerbusinessconnections.com.