You can spot a Lilly lady from what seems like a mile away. She is wearing that rainbow of color, a cheeky print and, most likely, a smile. What Lilly Pulitzer did for fashion is more a story about what she did for women: She made them happy. She made them laugh. She gave them a mini vacation."Her clothes were transporting," said Adam Glassman, creative director of O, The Oprah Magazine. "You automatically think of Palm Beach, or sunny California in a Slim Aarons photograph."Lilly Pulitzer died Sunday at her home in Palm Beach, Fla. She was 81. She had launched her business in the 1950s -- by accident. She was a socialite with time to spare and a wealthy husband who owned citrus groves, so she started a juice stand on a busy shopping street. She needed dresses in tropical prints that would hide stains. The loose, sleeveless shape that came to be known as the shift was perfect for the task and local climate."I designed collections around whatever struck my fancy ... fruits, vegetables, politics or peacocks! I entered in with no business sense. It was a total change of life for me, but it made people happy," Pulitzer told The Associated Press in 2009.Her clothes were about lifestyle, and a lifestyle that real people had or, at least, wanted.There's a broader audience than one might think for pineapple-printed swimsuits and monkey-covered caftans. They're almost a given for a Southern belle or a Nantucket prepster, but even cosmopolitan city sophisticates can't wait to pull out their sunniest styles and head out to the Hamptons.Pulitzer also paved the way for today's popular lifestyle brands, including Tory Burch and even Ralph Lauren, Glassman added.