CLEVELAND -- As Christopher Holbert danced down the aisle of a Cleveland Correctional Center classroom, dozens of other prisoners in matching dark blue scrubs flanked him, clapping and cheering.When he reached the front of the classroom, he spoke for 10 minutes on his business plan for "Adrenaline Indoor Paintball," an idea he has worked on for a year.With three investors lined up, he plans to create the company when he returns to the Dallas area. But first he must finish his three-year sentence for arson."I used to be complacent," Holbert said. "Without prison, I would have never known how to start my own business."Holbert, 39, is one of more than 100 students in the Prison Entrepreneurship Program, an initiative organized by a Houston nonprofit of the same name that teaches business skills to prisoners who will soon be released, including market research, finance and professional etiquette. Inmates across the state can apply, and those accepted are transferred to the Cleveland Correctional Center, which houses the program.In the program, each participant gets a "sweet name" -- like Smiley Cyrus, Richard Simmons or Milli Vanilli -- to "de-gangsterize" them and make them more comfortable speaking to a large group. (Holbert, known as "Porky Pig," included the animated character's "That's all, folks!" catchphrase in his introduction.)"We're trying to convince these guys that they are not the toughest guys in the world," said Jeremy Gregg, the program's chief development officer. "They have a very fragile sense of self, and we need to rebuild that."Last month, the program began a partnership with the Hankamer School of Business at Baylor University to offer inmates a certificate in entrepreneurship when they complete the course.Although the course isn't changing, organizers say, the partnership adds credibility and an incentive for the students to excel.Gary Carini, associate dean of the graduate program in management and entrepreneurship at the Baylor school, serves on the board of the prison program and was so impressed with the curriculum that he persuaded the university to give a certificate to every graduate."What impresses me the most is how these men not only complete this very rigorous program within a prison," he said, "but they do so while completing a full business plan for a real venture that they can launch after release from prison."More than 5,000 inmates apply each year, and 120 are selected."We ask, 'Is the man genuinely committed to change?'" program CEO Bert Smith said. "The second is, 'Do we believe, based on everything he's done before, he's got a strong work ethic?'"After three months of classes in character development and computer skills, the prisoners form business plans during six months of entrepreneurship classes and pitch their business ideas to teachers and one another in a scene reminiscent of the ABC show Shark Tank.Students in the program, which started in 2004, make up two-thirds of the facility's population. Over the next year, the program plans to fill all 520 beds with students and graduates.Program officials say they raise up to $2 million yearly from private foundations and individuals. And they estimate that the program saves the state roughly $6 million in reduced recidivism, because less than 10 percent of its graduates return to prison within three years, compared with a national average of 50 percent.But that doesn't mean it would work for everybody in prison. "Part of it is probably that inmates who are interested are those already committed to changing their lives," said Marc Levin, a criminal justice researcher with the Texas Public Policy Foundation, a conservative think tank.Smith said that although officials pick the prisoners most likely to succeed, they have found that men who are accepted to the program but do not attend return to prison as often as anyone else.'Really good salesmen'Reaction to the program has been nothing short of glowing in the business community."These guys have been really good salesmen when it comes to selling drugs and stolen cars," said Mabrie Jackson, CEO of the North Texas Commission, a regional business association."So how do you take that skill and transform it into a sustainable career within the law? The creativity is astonishing."Members of the Texas business community say criminal justice reform can benefit the economy, as former inmates who don't return to prison become employees, consumers and taxpayers.This year, the Texas Association of Business announced that it would become involved in criminal justice reform."Studies have shown that vocational education reduces recidivism more than anything else you can do," Levin said."You get the most benefit if there's a connection to jobs available in the workforce."Prisoners use the program to delve into a variety of fields. Shawn Evans, two years into a four-year sentence for driving while intoxicated, plans to start a website where people can design custom blankets for babies. Others want to sell vending machines with healthful products and work as party entertainers.Texas lawmakers are reviewing proposals to ease the barriers that former inmates face when trying to get vocational licenses.Rep. Senfronia Thompson, D-Houston, has filed House Bills 799 and 797, which would require the Windham School District -- which operates within the Texas Department of Criminal Justice -- to provide more information for prisoners before they enroll in a vocational program about what licensing restrictions they will face when they leave prison.Seeking safeguardsHB1188, also by Thompson, would relieve employers of liability if they hire a former inmate who commits a crime."There are a lot of companies that understand the redemption of the individual, but they don't want to get sued," said Jorge Renaud, a former inmate who now analyzes policy for the Texas Criminal Justice Coalition and worked on the liability bill."It's really a public policy question," said Smith, who in addition to his work as program CEO teaches a weekly class on business and marketing skills to the inmates."How do we weigh the concerns about exposing citizens to a greater risk of criminal activity versus how do we serve the public by helping with the re-entry?"The program also operates transitional houses in Dallas and Houston where most graduates live for two or three months after release.Gregg, the chief development officer, said the biggest challenge is keeping the program's graduates accountable once they are released."If all we do is train them on the inside, pat them on the back and say, 'Good luck to you,'" Gregg said at a conference last year, "there's a good chance we are going to train a drug dealer how to leave prison with a better marketing strategy."Asked how they plan to deal with questions from potential customers about their pasts, several students said they hope honesty will trump the stigma of prison time."You'll get their confidence by telling the truth," said Ricardo Blanco, who is serving a 13-year sentence for manslaughter and kidnapping.