First Financial Bankshares, Inc. announced that they have launched Picture Pay, a unique mobile bill pay solution, becoming the first bank in the United States to offer this solution to its customers. The process is as simple as taking a picture of a vendor bill and submitting it for payment.“We are very excited to launch this new technology that pays bills utilizing the camera functionality of Smart phones,” F. Scott Dueser, Chairman, CEO and President of First Financial Bankshares said. “We are proud to be the first bank in the nation to provide this convenient solution to customers which demonstrates our commitment to offering state-of-the-art technology for our customers.”Gary L. Webb, Executive Vice President of Operations, said as they see more of their customers bypassing traditional banking channels in favor of the mobile channel, mobile payment capabilities become increasingly important.“Our customers expect intuitive and quick transaction capabilities through our smartphone banking solution, and traditional bill pay can require upwards of ten steps to complete,” Webb said. “Picture Pay lines up well with our focus on ease-of-use and truly makes the bill payment process ‘smart.’ Our customers love the convenience of depositing checks and receiving text alerts through the mobile channel and now that convenience will exist when paying a bill.”Headquartered in Abilene, First Financial Bankshares, Inc. (NASDAQ: FFIN) is a financial holding company that operates 11 banking regions with 55 locations in Texas including Abilene, Acton, Albany, Aledo, Alvarado, Boyd, Bridgeport, Brock, Burleson, Cisco, Cleburne, Clyde, Crowley, Decatur, Eastland, Fort Worth, Glen Rose, Granbury, Grapevine, Hereford, Huntsville, Keller, Merkel, Midlothian, Mineral Wells, Moran, Odessa, Ranger, Rising Star, Roby, San Angelo, Southlake, Stephenville, Sweetwater, Trent, Trophy Club, Waxahachie, Weatherford and Willow Park. The Company also operates First Financial Trust & Asset Management Company, N.A., with six locations and First Technology Services, Inc., a technology operating company.The Company is listed on The NASDAQ Global Select Market under the trading symbol FFIN. For more information about First Financial Bankshares, please visit our website at http://www.ffin.com and follow us on Twitter at http://www.twitter.com/First_Financial.