NEW YORK -- McDonald's says it is offering its first new Happy Meal entree in a decade: Fish McBites.
The world's biggest hamburger chain said the Fish McBites will be widely available at U.S. restaurants starting this week through March, to coincide with Lent. The Happy Meals will come with seven pieces of Fish McBites, french fries, apple slices and a drink.The company had already announced last month that Fish McBites would be sold on the standard menu in three sizes.The launch marks the start of what McDonald's says is a bigger pipeline of new limited-time offers. By adding more variety to its menu, the company is hoping it can fend off intensifying competition and tempt customers to eat out more at a time when many are being more careful about their spending.Brian Irwin, director of marketing for McDonald's USA, said Fish McBites are a twist on the popular Chicken McBites introduced for a limited time last year.Have more to add? News tip? Tell us
